Jeff Johnson:

The Muse from Meta app description says at the beginning, “Muse is your personal AI agent that gets things done, always working on what matters to you.” The Muse AI app description says at the beginning, “Muse is your professional AI agent that gets work done, always helping move important tasks forward.” Near the end, the Muse from Meta app description has the heading “SMART, BUT STILL LEARNING.” Near the end, the Muse AI app description has the heading “POWERFUL, BUT STILL LEARNING.”

In other words, Muse AI is a blatant copy of Muse from Meta, the latter of which is currently the #1 iOS App Store download in the United States. I don’t know where Muse AI ranks in the iOS App Store, but I do know that it’s currently the #20 Mac App Store download in the US.

And the real Muse app isn’t in the Mac App Store, so it has no competition.

By the way, I’d also like to draw your attention to the #11 Mac App Store download, as shown in my screenshot above: App for Instagram º. Yes, the app name includes the º character, a phenomenon I’ve written about before.

[…]

The top search result for “VLC” in the Mac App Store is Video Player for VLC, developed by muhammad faisal jabbar, not by VideoLAN. VLC for Mac is distributed outside the Mac App Store. You may notice a similarity between the icon of the official VLC app in the iOS App Store and the icon of Video Player for VLC.

Previously:

• Meta AI for Mac and Muse
• Apps for YouTube℠™®•!
• Sketchy ChatGPT App Soars Up App Store Charts

Update (2026-09-29): John Gruber:

“Muse AI” is now gone, but “App for Instagram °” and “Video Player for VLC” are both still there.

Jeff Johnson:

The Reddit commenter claims that the scams receiving public attention are “the tip of the iceberg from a limited, outsider perspective,” which is an accurate metaphor, yet the commenter and I have dramatically different interpretations of that metaphor. For the commenter, the iceberg represents the vast number of scams allegedly caught by Apple app review but not seen by the public; for me, the iceberg represents the vast number of scams not caught by Apple app review and not seen by the public either. To put the argument another way, the commenter appears to assume that the majority of scams in the App Store receive widespread public attention, in blog posts such as mine or in the news media, so the relatively small number of stories we hear is indicative of a relatively small number of scams in the App Store, whereas my own impression is that the vast majority of scams in the App Store do not receive widespread public attention. Scam hunting is not my job, merely an occasional hobby. It’s so easy for me to find scams, they practically fall into my lap whenever I look. I could spend all day every day finding and listing App Store scams, if I were sufficiently motivated (I’m not). You would think that someone working for Apple would be sufficiently motivated, by a paycheck, to spend all day every day finding and listing and most importantly removing App Store scams, but I’ve seen no evidence of it.

I think Johnson is right about the iceberg. Most of the scams that get publicity are at the top of the charts. One view is that all the scam apps that Apple misses end up being popular. What are the odds? The other is that we notice them because they’re popular and that there’s also a vast number of deceitful or dangerous apps lurking.

Dan Moren:

Speaking of App Store shortcomings, I really hate when I want to see how much an app costs and I get this impenetrable list of IAP options. It’s impossible to know without installing and opening the app what the payments options are. Be great if Apple helped make this clearer—which options are actually available? What are their various plans (monthly, weekly, etc.)?

App Store App Store Scams App Subscriptions Artificial Intelligence In-App Purchase Instagram iOS iOS 27 iOS App Mac Mac App Mac App Store macOS 27 Golden Gate Muse VLC