The A’s Las Vegas ballpark is being designed for year-round concerts and events, with upgraded technology, luxury clubs and general seating options.
The Athletics’ Las Vegas ballpark is being built with features that will allow the stadium to host an array of events in addition to baseball, with various levels of ticket options available to take in those events.
“We obviously wanted this building to be a 365-day-a-year building,” Ross Bowen, senior vice president of strategy and business for the A’s, said during a tour of the stadium construction site this week highlighting features that will better accommodate workers as they set up and tear down events.
The A’s have been working with concert and event promoters and the Las Vegas Convention and Visitors Authority to ensure the stadium will have adequate power sources and loading spaces to stage events and incorporated them into the ballpark’s design.
“You can bring a semi-truck into the right field tunnel and out the left field tunnel,” Bowen said. “We’re going to be (artificial) turf, so we can cover the turf, do a lot of additional events on that. So a lot of the thinking and design here has been preparing for as many other events as we possibly can have.”
The two tunnels are key. T-Mobile Arena has missed out on some events because it has only one tunnel bay. For instance, the National Finals Rodeo, which draws thousands of visitors each December for the Super Bowl of rodeo, has stayed at the Thomas & Mack Center partly because the 43-year-old facility has two tunnel bays.
The A’s have not confirmed that talks are being had to bring the NFR to its new stadium.
TechnologyThe A’s also plan to incorporate frictionless technology into many of the general concessions in the ballpark to ensure that service is as good and quick as possible, Bowen said.
The team has also signed its deal for the stadium’s distributed antenna system to ensure fans stay connected inside the building.
“To make sure that Wi-Fi, cellular, all those things that you need nowadays especially to make sure you walk into a ballpark and that your phones work, all that,” Bowen said. “There’s a variety of other technologies we’re working through now as well. So I think our goal is to kind of see what’s out there, what’s the best in class and bring it to this ballpark.”
Global interestThe LVCVA is already fielding questions from event organizers around the world about hosting events at the A’s Las Vegas ballpark, according to Steve Hill, who is president and CEO of the tourism agency. Hill noted that Janis Burke, LVCVA’s chief sports officer, was in Geneva this week talking to various international sports commissions.
“I think you’ll start to see a diversity of events come to town,” Hill said. “One of the things that we have seen is that our visitors more and more are focused on coming when an event is in town, so we just need to keep calling them up.”
No matter the event, the goal of the organization is to give fans an enjoyable experience when they step foot in the $2.1 billion ballpark and leave them wanting to return.
“We want to really create a ‘Wow!’ moment across the board from any single guest that walks in from the experience they have when they walk in the door to the experience they have when they leave,” said Kelsey Bannister, vice president of sales and service for the A’s Las Vegas ballpark. “So beyond just baseball also including a lot of concerts, we want to have a lot of family shows so the goal is to activate this ballpark year round and to recognize baseball is going to be top-notch, but also what are we doing in those off days to make sure we also have family-friendly entertainment, as well.”
Luxury seatingThe A’s have been selling some of their high-end hospitality seating packages to kick off their season ticket sales at the Strip ballpark.
The team’s first and most exclusive offering, the Athletic Club, sold out this week, providing all-inclusive access to a private, speakeasy style space with a dedicated entrance and seats in the first six rows behind home plate. The Athletic Club will feature design elements that pay homage to the team’s history, with the dining experience modeled after a classic steakhouse by stadium concessionaire Aramark Sports + Entertainment and renowned restaurateur Will Guidara.
Sales to the second-most exclusive space, the Diamond Club, next door to the Athletic Club, are ongoing. Diamond Club members will have access to all-inclusive food and beverage stations, with locally curated dishes and elevated game day favorites and seats in the stadium behind home plate.
Other club spaces include two dugout clubs on the first and third base sides and the Legends Lounge located on the main concourse with more of a bar or social lounge feel, Bannister said.
Premium seats at the A’s ballpark, which require a personal seat license — a one-time fee that gives a fan the right to buy season tickets to a particular seat each year—account for just over 5,500 seats at the 30,000-seat stadium.
Then there are also 42 suite offerings, which include 12 owners suites and 30 executive suites.
General admissionThe rest of the seats in the stadium will be different tiers of general seating and will not require a personal seat license.
“Right now we’ve only gone on sale with our club seats,” Bannister said. “We’re going to then also go on sale with general season tickets, single game tickets, group tickets, because our goal is to make sure every single person in the city can come out and actually support the A’s.”
Contact Mick Akers at makers@reviewjournal.com or 702-387-2920. Follow @mickakers on X.
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