JioStar has secured 15 brands across eight categories as sponsors for the West Indies Tour of India 2026, which marks the start of India’s bilateral international cricket season during the festive period.

The broadcaster said the sponsorship line-up spans artificial intelligence, banking and financial services, paints, consumer electronics, travel, wellness and automotive, with brands coming on board as Co-Presenting and Associate Live partners across television and digital platforms.

Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt are Co-Presenting partners, while Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, MOBIL and Airbnb are Associate partners.

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The West Indies tour comprises three ODIs and five T20Is. The ODI series begins on September 27 in Thiruvananthapuram, while the five-match T20I series starts on October 6.

“The West Indies tour of India marks the beginning of sustained, uninterrupted international cricket on JioStar at a particularly important time for advertisers,” said Anup Govindan, Head – Sports Sales, JioStar.

“What we are seeing is strong participation from brands across categories, reflecting the enduring ability of live cricket to bring audiences together at scale while delivering meaningful opportunities for targeted and contextual engagement,” he added.

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JioStar said the West Indies series is the first property in its six-month festive-season cricket calendar, which will feature four touring sides — West Indies, Sri Lanka, Zimbabwe and Australia — across ODIs, T20Is and Tests.

The broadcaster said the extended calendar will provide advertisers with opportunities to maintain a presence across multiple cricket properties through the season.

JioStar is the official broadcaster and streaming partner for India’s home matches.