AnyMind Group has launched AnyCreator Stream in India, a web-based platform designed to help creators and live streamers track audience performance, access brand campaigns and manage earnings through a single interface.

The platform, launched by the Tokyo Stock Exchange-listed marketing and commerce technology company, initially integrates with YouTube Live. It allows creators to connect their live-streaming channels, monitor performance analytics, discover brand collaborations and track campaign payments.

AnyCreator Stream is integrated with AnyMind's influencer marketing platform, AnyTag, creating a link between brands seeking live-streaming partnerships and creators looking to monetise their audiences.

Through the platform, brands can deploy advertising and integration formats including pre-roll, mid-roll and post-roll video advertisements, branded banners, overlays, in-stream chat integrations, creator-led calls to action, promotional codes and product placements.

Campaign performance can be tracked through metrics such as impressions, watch time, concurrent viewership, view-through rates, engagement and click-throughs from in-stream links.

“India's creator economy is evolving beyond content creation into sustainable businesses, and live streaming is becoming an important way for creators to build communities and unlock new revenue opportunities,” said Maha Mahdy, business head, Content, Creator & IM Businesses, MENA/India/Emerging Markets, AnyMind Group.

“With AnyCreator Stream, we're giving creators a simpler way to track performance, access brand collaborations and manage earnings, while helping brands run more measurable live creator campaigns through a connected ecosystem,” she added.

The launch comes as creators increasingly use live streaming for audience engagement, community building and brand partnerships. AnyMind said the platform is designed to simplify the management of live streaming as part of creators' broader businesses by bringing analytics, campaign opportunities and earnings management together.

The launch also expands AnyMind's presence in live streaming and live commerce. The company offers AnyLive, a live commerce platform that enables businesses to run AI avatar-led live commerce on platforms such as TikTok Shop and Shopee, while tracking human- and AI-led live streams.

AnyCreator Stream's integration with AnyTag gives marketers access to creator discovery, campaign activation and performance measurement, positioning the platform as a link between live content monetisation and brand advertising.