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OLED MacBook Pro might debut as soon as this month.
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Apple’s October launch plans might extend beyond its rumored October 13 event, with the first touchscreen OLED MacBook Pro potentially debuting later in the month.

This could make its rumored October 13 smart home event just the start of a much bigger launch spree.

Apple’s October lineup keeps growing

Months before he took over as Apple CEO on September 1, John Ternus touted an “incredible” product pipeline. Apple already had a busy September, unveiling the iPhone Duo — the first folding iPhone — and launching the iPhone 18 Pro and Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 4. The M5 Pro/M6 Mac mini and Mac Studio also went on sale during the month.

Now, October seems to be shaping up to be even busier. Rumors point to Apple launching a faster Apple TV 4K and HomePod mini on October 13. The main highlight will be the company’s first smart home hub.

• See also: Apple’s long-awaited smart home hub finally gets a launch date

After that, the company will begin accepting preorders for the iPhone Duo starting October 16. The foldable will hit retail stores beginning October 23.

But that’s not all. Multiple MacRumors sources report that Apple will launch even more products in the final week of October. While it’s unclear what these products will be, Apple will likely take the wraps off its OLED touchscreen MacBook Pro.

The OLED touchscreen MacBook Pro could steal the show

macOS 27.2 beta already contains plenty of hints about the touchscreen MacBook Pro. Apart from the OLED display, the new MacBook will sport a lighter and thinner design.

With the OS update possibly dropping in November, a late October launch timeline makes sense for the new MacBook Pros. Even if Apple unveils the new MacBook Pros in late October, they should only hit the market in early November.

Besides the OLED MacBook Pro, Apple also has the OLED iPad mini and an iMac with M6 chips in the works.

By launching all its key devices in October or early November, Apple should have everything on store shelves before the holiday shopping season. That should give its Q4 2026 revenue a huge boost. 

• See also: 8 hot products to expect from Apple in October