The Spotify music streaming app is seen on a mobile phone on November 11, 2025. Photo Illustration by Chris McGrath/Getty Images

Spotify has announced the launch of “Verified by Spotify,” a new verification badge designed to distinguish human artists and provide greater transparency for users. To qualify, artists must be in good standing with Spotify’s platform policies, have consistent listener activity and prove their identity as an artist on and off platform.

A press release announcing this badge points to “the AI era” and says, “It’s more important than ever to be able to trust the authenticity of the music you listen to.” As part of the new program, the company notes that now “more than 99% of the artists Spotify listeners actively search for will be verified,” which “prioritiz[es] artists with active fan interest, or who have made important contributions to music culture and history, rather than functional music creators whose content is primarily designed for passive or background listening.”

The badges are part of a string of recent Spotify roll outs, designed to provide users with more context, transparency and trust with artists on the platform. This includes the recent announcements about tools like “artist profile protection” (which guards profiles against accidental uploads by incorrect users or malicious AI deepfakes), AI credits (which allows users to disclose AI assistance in song making), SongDNA (which lets listeners explore the connections between creative collaborators), About the Song (which provides context and storytelling for songs) and more.

To distinguish verified profiles, Spotify will list a light green checkmark icon and text that reads “verified by Spotify.” This will slowly roll out over the coming weeks and be approved on an ongoing basis to ensure accuracy and consistency.

Additionally, profiles, regardless of Verified by Spotify status, will begin to list more information about an artists’ career milestones, release activity and touring activity to provide additional information — something which the press release compares to “nutrition facts” to offer “a quick, reliable snapshot.”

This feature comes at a time when streaming services have been receiving a rapidly growing number of AI songs. According to a recent report by French streaming service Deezer, 44% of daily uploads are now 100% AI-generated, which amounts to 75,000 new AI songs every day. Apple Music executive Oliver Schusser also recently discussed the topic on Billboard‘s On the Record podcast, revealing that about a third of monthly uploads for Apple Music are fully AI-generated. While Spotify has not revealed exactly what their daily count of AI music is, the company’s global head of marketing and policy, music business Sam Duboff was asked about whether he is seeing similar metrics to Deezer’s on the On the Record podcast and he replied: “We have no reason to disbelieve it’s a similar amount on any streaming service. That said, I think they shared the point that .5% of streams is all those songs were getting.” 

While all streaming services speaking out about the topic have similarly agreed that the volume of streams on AI songs remains incredibly low, the onslaught of new AI-generated material can pose other potential issues for platforms — like increasing issues with discoverability for human talent, impersonation, spam and storage issues. Spotify announced policies in September 2025 to target some of these harms, which largely stem from AI-generated material, strengthening their safeguards around impersonation, transparency and spam in particular.

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