It was a night that saw history made when Raye won a record-breaking six Brit Awards despite being told by her former record label she would never make music again.

But it appears Saturday night’s feel-good story of Raye’s redemption was not enough to save the music award show after it suffered its lowest-ever viewing figures in the last decade.

With an average of 2.5million, the award ceremony lost 900,000 viewers from last year and an industry source told MailOnline the blame is being put on their being ‘no big US name’ and ‘no memorable duets’.

Peak viewership this year reached 3million, and averaged at 2.5million, whereas last year’s show peaked at 3.9million and averaged at 3.3million.

The industry insider continued: ‘It is meant to be the music industry’s big showcase event. And it’s lost its sparkle.’

Topping the performance bill this year were the likes of Ellie Goulding and Calvin Harris, winner of the Global Icon Award Kylie Minogue and Dua Lipa - but the lineup only managed to attract 2.5million viewers.

Compared to last year, the drop in figures is substantial as the 2023 Brit Awards saw 3.3million people tune in - the highest number in seven years - with performances from Harry Styles, Lizzo and Wet Leg.

Since 2016, which recorded 6.2million, the Brits has seen a year-on-year decline in viewing figures and hit an all-time low in 2022 with just 2.7million viewers.

Last year was praised for bucking the trend after a 3.3million tuned in to see Harry Styles perform and win four gongs for his third studio album Harry’s House.

It is believed that the British heartthrob, 30, and the fact organisers moved the show to a weekend was behind the uncharacteristic rise in viewership.

Bosses were hopeful viewing figures had turned a corner but this year’s show broke records for two reasons - the highest number of gongs won in one night by Raye but the lowest viewing figures to date.

The low figure is even more concerning for ITV bosses when compared to the award ceremony’s heyday at the turn of the millennium when it attracted an average of nine million viewers.

The most popular year on record for The Brits was 1999 when 9.8million tuned in to see Robbie Williams win three awards including for his hit single Angels.

This year's awards saw Raye, 26, break the record for the most BRITs won at a single ceremony, which previously stood at four, jointly held by Blur (1995), Adele (2016) and Harry Styles (2023). 

The singer-songwriter was left in floods of tears as she scooped Song of the Year, Album Of The Year, Artist Of The Year, Songwriter of the Year, Best R&B Act and Best New Artist.

The night was dominated by female winners, who won gongs in all but four categories.

As well as Raye’s huge successes, Dua won best pop act while Kylie  – who had a massive comeback hit last year with Padam Padam – picked up the global icon award. 

Dua gushed to her fans: 'I guess for more reasons than one my fans are the reasons why I'm standing here today, so I wanna say a massive thank you to each and every single one of you who have voted for me.' 

A record 98 artists were up for the new 2024 BRIT award, which has been designed by British visual artist and painter Rachel Jones.

The only men to get accolades were Calvin Harris for dance act; Sheffield quartet Bring Me The Horizon in the alternative/rock category; Casisdead for best hip-hop, grime or rap act; and duo Jungle for group of the year. 

Miley Cyrus was a notable absentee on the night, sending her thanks for her International Song win for her smash hit Flowers in a video message. 

'Hello to everybody at the Brits. I wanted to say thank you so much for voting Flowers as the international song of the year, and a special thank you for giving me somewhere to wear this dress, she said, showing off her minuscule gold number.

'It's incredible to win but the real prize is having this incredible song hit around the world. I know this video is a little short but I just wanted it to match my dress.' 

Dua opening the ceremony with her new song Training Season from her upcoming her third studio album, before Ellie, 37, stormed the stage just a week after announcing the end of her marriage. 

The evening ended with Dua presenting Kylie with the Global Icon Award, leading into the Aussie popstar's finale performance.

'Alright I’m just gonna be sobbing with Raye, you did that!' an emotional Kylie said as she took to the stage.

'You did that. Brits, thank you so much. I really tried to think hard about what to say tonight but I knew I couldn’t plan anything and I knew it’d be just about the emotion.'

'For some of you it’s been a lifetime – 36 years and counting of experiences together and the thing that really gets me is the love of music and connection with people … I have friends in this room that I’ve worked with through the years.'

The pop superstar then took to the stage for a medley of her greatest hits including her recent chart smash Padam Padam, Can’t Get You Out Of My Head, Slow and Love At First Sight.