The updated products are currently rolling out at Walmart and other retailers nationwide, where consumers can identify them by the "No Artificial Colors Added" label displayed on the front of the packaging. During this rollout period, both the original and updated versions may be available on shelves as retailers rotate their inventory.

"Moving to no artificial colors added and no TBHQ represents an important milestone for the brand," says Sandra Kirkpatrick, senior director of marketing at Barcel USA. "It reflects our commitment to meeting the evolving expectations of today's consumers while continuing to deliver the intensity Takis is known for."

The announcement builds on Grupo Bimbo's commitment to eliminate artificial colors from its entire global product portfolio by the end of the year.

Grupo Bimbo S.A.B. de C.V. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.