“Launching at Target allows us to reimagine the bar aisle together and challenge the idea that macros are the only things that matter,” says Sveta Doucet, chief marketing and creative officer at Stars + Honey. “Stars + Honey tastes like a treat and functions like clean nutrition. We’re bringing taste and joy back to eating better.”

Target will carry four of the 18 Stars + Honey flavors—Dark Chocolate Coconut, Cacao Salt Caramel Peanut, Cherry Chocolate Waffle Cone, and Espresso Vanilla Cinnamon—and will be the first retailer to offer individual bars as well as a five-pack.

"We're building a brand that challenges the idea that consumers have to compromise to make healthier choices,” says Jasmine Mobley, chief brand and commercial officer at Stars + Honey. “We believe people deserve incredible flavor and clean, functional ingredients. We've seen a growing group of consumers looking for more from the products they choose every day—products that support their health and nutrition goals without sacrificing the joy of food. Target is an exceptional partner, and we're thrilled to introduce more consumers to Stars + Honey as we continue building a brand that is redefining what people can expect from the nutrition category.”

Target stores and Target.com will exclusively carry individual ($2.89 each) and 5-packs ($11.49 each) of Stars + Honey flavors.

Related: Stars + Honey secures growth equity investment