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Endpoint Security Market by Type (EPP & EDR, UEM, Patch & Vulnerability Management, Asset Discovery & Management), Enforcement Point (Workstations, Mobile Devices, Servers, POS Terminals) - Global Forecast to 2031 ..., Market Research Report: MarketsandMarkets
Дата публикации: 01-07-2026 00:00:00
Основное содержимое страницы с новостью.
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Endpoint Security Market by Type (EPP & EDR, UEM, Patch & Vulnerability Management, Asset Discovery & Management), Enforcement Point (Workstations, Mobile Devices, Servers, POS Terminals) - Global Forecast to 2031
USD 28.06 BN
MARKET SIZE, 2031
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The endpoint security market is projected to reach USD 28.06 billion by 2031 from USD 17.76 billion in 2026, at a CAGR of 9.6% from 2026 to 2031. With the rapid proliferation of remote work, bring-your-own-device (BYOD) policies, and expanding IoT ecosystems, endpoint security has become a critical priority for organizations seeking to protect a growing and distributed attack surface. Market growth will be driven by enterprises across financial services, healthcare, and government sectors, which demand advanced threat detection, zero-trust architecture adoption, and real-time response capabilities. Moreover, the rising frequency of ransomware attacks and nation-state cyber threats, alongside regulatory mandates such as GDPR, HIPAA, and NIS2, further accelerates investment in comprehensive endpoint protection platforms.
Market Size and Forecast:
- Market Size in 2025: USD 16.33 Billion
- 2026 Market Size: USD 17.76 Billion
- 2031 Forecasted Market Size: USD 28.06 Billion
- Growth Rate (2026-2031): CAGR of 9.6%
- Forecast period: 2020–2031
- Software segment grow rapidly at a CAGR of 11.9%
Key Market Trends and Insights
- Latest Opportunities: Cloud security, managed services, and AI-powered endpoint protection create growth opportunities.
- Technologies: AI, cloud-native platforms, EDR, and managed services shape the market's future.
- Key Trends: AI-driven detection, cloud security, EDR adoption, and managed services lead market trends.
- Growth Factors: Rising cyber threats, non-traditional endpoints, and compliance needs drive market growth.
KEY TAKEAWAYS
-
By Region
North America is expected to have the largest market share of 41.4% in 2025.
-
By Type
By type, asset discovery & management is expected to experience the highest CAGR of 12.8% during the forecast period.
-
By Enforcement Point
By enforcement point, POS terminals are expected to register the highest CAGR of 11.9% during the forecast period.
-
By Deployment Mode
By deployment mode, the on-premises segment is projected to dominate the market.
-
By Organization Size
By organization size, the SMEs segment is projected to register a higher CAGR of 10.7%.
-
By Vertical
By vertical, the BFSI segment dominated with a share of 16.4%.
-
COMPETITIVE LANDSCAPE (KEY PLAYERS)
Major market players have adopted both organic and inorganic strategies, including partnerships, acquisitions, and product innovations. For instance, CrowdStrike (US), Microsoft (US), Palo Alto Networks (US), Broadcom (US), and TrendAI (Trend Micro) (Japan) have entered into a number of expansions, product launches, and strategic alliances to cater to the growing demand for advanced endpoint protection and threat intelligence solutions.
-
COMPETITIVE LANDSCAPE (STARTUPS/SMES)
Cybereason (US), Deep Instinct (US), and Xcitium (US), among others, have distinguished themselves among startups and SMEs by securing a strong foothold in specialized niche areas such as AI-driven threat prevention and zero-trust endpoint frameworks, underscoring their potential as emerging market leaders.
Demand for endpoint security solutions is increasing as organizations seek to strengthen their cybersecurity posture and reduce the risk of data breaches while maximizing the protection of their digital assets and sensitive information. Enterprise and government sectors remain a major source of demand, although growing adoption is also being observed in small and medium-sized businesses, healthcare institutions, financial services firms, and educational organizations. As remote work culture expands and bring-your-own-device (BYOD) policies become more prevalent, opportunities for endpoint protection continue to grow, supporting investment in endpoint detection and response (EDR) platforms, next-generation antivirus solutions, and zero-trust security frameworks worldwide.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
There seems to be an increasing trend within the endpoint security market towards the adoption of AI and machine learning-based threat detection capabilities, shifting the focus from traditional signature-based approaches to behavioral analytics and predictive intelligence. The recent developments within the market have centered around the rise of endpoint security platforms, zero-trust architecture, and cloud-native endpoint protection solutions. The growing need to secure remote workforces and distributed IT environments has spurred more interest in unified endpoint management solutions that encompass laptops, mobile devices, IoT endpoints, and virtual machines. Meanwhile, efforts are being geared towards improving real-time threat visibility, automated incident response, and integration with security information and event management (SIEM) systems. Despite these advancements, endpoint security adoption still depends on organizational budget constraints, the complexity of legacy IT infrastructure, and the availability of skilled cybersecurity professionals to manage and respond to evolving threats.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
OPPORTUNITIES
Impact
Level
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The persistent growth in cyber threats, coupled with the increasing sophistication of attack techniques, has reinforced endpoint security as a strategic priority across industries. As enterprises continue to expand cloud adoption, hybrid work environments, digital transformation initiatives, and connected device ecosystems, investments in AI-enabled endpoint protection, zero-trust architectures, continuous threat monitoring, and automated incident response are becoming increasingly essential for protecting sensitive data, ensuring business continuity, and mitigating evolving cyber risks. These developments are expected to drive sustained demand for advanced endpoint security solutions and support the continued expansion of the global endpoint security market.
High deployment costs remain a significant restraint in the endpoint security market, particularly for small and medium-sized enterprises (SMEs) operating with limited IT budgets. Deploying advanced endpoint protection platforms (EPP) and endpoint detection and response (EDR) solutions requires substantial expenditure on software licensing, hardware upgrades, implementation, integration with existing IT infrastructure, and ongoing maintenance. For instance, ManageEngine Endpoint Central pricing starts at approximately USD 795 annually for 50 endpoints for its Professional Edition, while enterprise deployments require additional subscriptions for advanced capabilities such as EDR, ransomware protection, vulnerability management, OS deployment, and mobile device management, increasing the overall total cost of ownership as endpoint environments expand.
The rapid advancement of artificial intelligence (AI), machine learning (ML), and automation technologies is transforming the endpoint security landscape by enabling organizations to proactively detect, analyze, and respond to sophisticated cyber threats with greater speed and accuracy. AI-powered endpoint security platforms leverage behavioral analytics, predictive threat intelligence, and automated incident response to identify anomalies, reduce false positives, and accelerate threat remediation with minimal human intervention. The rapid enterprise adoption of generative AI and autonomous AI agents has further expanded the endpoint threat landscape, driving demand for intelligent security solutions capable of protecting AI-enabled workloads and developer environments.
The shortage of skilled cybersecurity professionals continues to pose a significant challenge to the effective deployment and management of endpoint security solutions. As cyber threats become more sophisticated and the number of connected endpoints continues to grow due to cloud adoption, hybrid work, and IoT expansion, organizations require highly skilled professionals to implement, monitor, and optimize advanced endpoint security technologies. However, the widening cybersecurity talent gap makes it increasingly difficult to recruit and retain personnel with expertise in threat detection, incident response, cloud security, artificial intelligence (AI), and Zero Trust architectures.
ENDPOINT SECURITY MARKET SIZE, SHARE, GROWTH & TRENDS REPORT: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
|
|
AI-powered endpoint detection and response (EDR) platform, including the Falcon agent, threat intelligence modules, and real-time behavioral analytics, used to identify and neutralize advanced persistent threats and ransomware across enterprise endpoints | Reduces threat dwell time, improves detection accuracy for zero-day attacks, supports proactive threat hunting, and enables rapid automated response across distributed endpoint environments |
|
|
Microsoft Defender for Endpoint, integrated with Microsoft 365 and Azure, providing vulnerability management, attack surface reduction, next-generation antivirus, and unified endpoint security management across Windows, macOS, Linux, iOS, and Android devices | Enhances cross-platform endpoint visibility, reduces operational complexity through native integration, supports regulatory compliance, and improves security posture across hybrid and cloud-connected enterprise environments |
|
|
Cortex XDR platform combining endpoint protection, network analytics, and cloud security telemetry with AI-driven detection, identity-based threat correlation, and automated incident investigation deployed across enterprise and government networks | Enables unified threat visibility across endpoints, networks, and cloud workloads, reduces alert fatigue through AI-driven correlation, accelerates incident response, and strengthens zero-trust security enforcement across complex IT infrastructures |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The endpoint security ecosystem comprises solution providers, hardware vendors, managed security service providers (MSSPs), system integrators, channel partners, regulatory bodies, and end users. Solution providers deliver technologies such as endpoint protection platforms (EPP), endpoint detection and response (EDR), and Unified Endpoint Management (UEM), while hardware vendors supply secure devices and trusted platform modules (TPMs). System integrators and MSSPs support deployment, monitoring, and incident response, enabling organizations to strengthen endpoint protection. Regulatory frameworks, including GDPR, HIPAA, NIST, and ISO 27001, continue to drive adoption across industries. North America remains the most mature market, while Europe and Asia Pacific are experiencing rapid growth driven by stricter regulations and increasing cyber threat awareness.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
EPP & EDR solutions represent the largest segment in the endpoint security market by type, as these platforms are essential for providing baseline protection against malware, ransomware, and advanced persistent threats while enabling real-time detection and automated response capabilities. The increasing complexity of cyberattack vectors has made EPP and EDR solutions the cornerstone of enterprise security stacks. Asset discovery & management is the fastest-growing segment, driven by the expanding complexity of enterprise IT environments that require continuous visibility into all connected devices and assets. Unified Endpoint Management (UEM) is gaining strong traction as organizations consolidate endpoint control across laptops, mobile devices, and IoT assets into a single management framework, reducing operational silos. Patch & vulnerability management is increasingly prioritized as unpatched systems remain one of the most commonly exploited attack surfaces across industries. Collectively, these solution types reflect a market transitioning from reactive, perimeter-based defense toward proactive, intelligence-driven endpoint security strategies.
Workstations dominate the endpoint security market by enforcement point, owing to their widespread deployment across enterprise environments and their role as primary targets for phishing, ransomware, and credential-theft attacks. POS terminals are the fastest-growing enforcement point, as retail and financial service operators accelerate investment in securing transaction systems against increasingly sophisticated point-of-sale malware. Mobile devices follow closely, reflecting the rapid expansion of mobile workforces and BYOD policies that introduce significant unmanaged endpoint risk into corporate networks. Servers remain a critical enforcement point given their role in hosting sensitive applications and data, making them high-value targets for lateral movement and data exfiltration. The others category, encompassing IoT devices and embedded systems, is also witnessing robust growth driven by the proliferation of connected industrial and operational technology endpoints that are increasingly targeted by threat actors seeking to disrupt critical infrastructure.
On-premise deployment currently holds the larger share of the endpoint security market, as large enterprises and regulated industries such as government, defense, and financial services maintain a preference for locally managed security infrastructure to meet data sovereignty and compliance requirements. However, cloud-based deployment is the faster-growing segment, driven by the scalability, ease of deployment, and reduced operational overhead offered by SaaS-based endpoint security platforms, which are particularly attractive to mid-market enterprises and organizations with distributed remote workforces. As hybrid IT architectures become the norm, vendors are increasingly offering flexible deployment models that integrate on-premise agents with cloud-based analytics and threat intelligence, further accelerating the transition toward cloud-native endpoint security across the market.
Large enterprises represent the dominant segment by organization size, given their expansive endpoint estates, higher cybersecurity budgets, and greater exposure to targeted attacks and regulatory scrutiny. These organizations typically deploy comprehensive endpoint protection stacks encompassing EPP, EDR, and UEM capabilities, often managed through dedicated security operations centers. SMEs, however, are the faster-growing segment, driven by a rapid increase in cyberattacks targeting smaller organizations that have historically underinvested in endpoint security. The growing availability of affordable cloud-delivered endpoint security solutions, managed detection and response services, and government-backed cybersecurity incentive programs are enabling SMEs to adopt enterprise-grade protection, significantly broadening the market's addressable base toward smaller and mid-sized organizations.
The BFSI sector holds the largest share of the endpoint security market by vertical, owing to the highly sensitive nature of financial data, stringent regulatory frameworks such as PCI DSS and SOX, and the sector's position as a primary target for cybercriminal activity, including banking trojans, credential theft, and ransomware. Healthcare & Life Sciences is the fastest-growing vertical, driven by the accelerating digitization of patient records, connected medical devices, and telehealth platforms that significantly expand the attack surface of healthcare organizations. IT and ITeS is also among the high-growth verticals, as technology service providers invest heavily in securing their own endpoint infrastructure to protect both internal assets and client environments. Governments continue to prioritize endpoint security investments in response to escalating nation-state cyber threats targeting critical public infrastructure. Aerospace & defense, manufacturing, energy & utilities, and telecommunications collectively represent significant demand, driven by the convergence of IT and operational technology environments and increasing regulatory mandates around critical infrastructure protection. Retail & e-commerce and transportation & logistics are also experiencing steady growth as these sectors digitize operations and face growing threats to POS systems, supply chain platforms, and customer data repositories.
REGION
APAC to be fastest-growing region in global endpoint security market during forecast period
Among all regions, APAC is expected to offer the strongest growth opportunities for the endpoint security market during the forecast period, driven by rapid digital transformation, expanding enterprise IT infrastructure, and increasing cyberattacks. Rising adoption of cloud services, mobile devices, and digital government initiatives across countries such as India, China, Japan, Singapore, and Australia is expanding the endpoint attack surface. At the same time, strengthening cybersecurity regulations, growing investments in security infrastructure, and the rapid digitalization of SMEs are accelerating demand for advanced endpoint security solutions. These factors position APAC as the fastest-growing regional market for endpoint security.
ENDPOINT SECURITY MARKET SIZE, SHARE, GROWTH & TRENDS REPORT: COMPANY EVALUATION MATRIX
In the endpoint security market matrix, CrowdStrike (Star) leads with a dominant market share and an extensive product footprint, including its Falcon platform encompassing EDR, threat intelligence, identity protection, and cloud workload security modules. Microsoft (Star) also commands a significant presence through Microsoft Defender for Endpoint, leveraging its deep integration with the Microsoft 365 and Azure ecosystems to deliver broad cross-platform endpoint coverage at scale. Palo Alto Networks (Star) reinforces its position through Cortex XDR, offering unified endpoint, network, and cloud telemetry with AI-driven threat correlation. Deep Instinct (Emerging Leader) is gaining strong visibility with its capability of delivering deep learning-based, prevention-first endpoint security that detects and blocks unknown threats before execution, distinguishing itself from traditional detection-focused approaches.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2026 (Value) | USD 17.76 Billion |
| Market Forecast in 2031 (Value) | USD 28.06 Billion |
| Growth Rate | CAGR of 9.6% from 2026-2031 |
| Years Considered | 2022-2031 |
| Base Year | 2025 |
| Forecast Period | 2026-2031 |
| Units Considered | Value (USD Billion) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
|
| Regions Covered | North America, Europe, Asia Pacific, Middle East & Africa, Latin America |
WHAT IS IN IT FOR YOU: ENDPOINT SECURITY MARKET SIZE, SHARE, GROWTH & TRENDS REPORT REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| Enterprise CISO/Security Operations Team |
|
|
| Managed Security Service Provider (MSSP) |
|
|
| Endpoint Security Solution Vendor & Technology Provider |
|
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RECENT DEVELOPMENTS
- January 2026 : CrowdStrike acquired Seraphic Security to strengthen its browser security capabilities. The acquisition integrates Seraphic’s enterprise browser security technology with the CrowdStrike Falcon® platform, extending zero-trust protection beyond endpoints and enhancing defense against browser-based threats and modern cyberattacks.
- April 2025 : Microsoft partnered with Proofpoint to enhance human-centric security for joint customers. The partnership builds on existing integrations with Microsoft Defender and expands into creating real economic value. It focuses on deeper API-level integration with Defender to simplify threat protection and improve defense against AI-powered cyber threats.
- January 2025 : TrendAI, a business unit of Trend Micro, and Intel partnered to boost ransomware and fileless malware detection using Intel Threat Detection Technology. The solution leverages GPU-based memory scanning for better accuracy and performance without slowing devices.
- February 2024 : Palo Alto Networks unveiled a new offer on its Cortex platform for endpoint security, aimed at accelerating platformization and enhancing endpoint protection. This initiative allows qualified customers to seamlessly transition to Cortex XDR, offering a "no-cost" period until existing legacy contracts expire, along with baseline professional services for agent migration.
Table of Contents
Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.
4
MARKET OVERVIEW
This section summarizes market dynamics, key shifts, and high-impact trends shaping demand outlook.(IDENTIFY GROWTH OPPORTUNITIES AND STRATEGIC GAPS IN THE ENDPOINT SECURITY MARKET)
4.3
UNMET NEEDS AND WHITE SPACES
4.4
INTERCONNECTED MARKETS AND CROSS-SECTOR OPPORTUNITIES
4.5
STRATEGIC MOVES BY TIER 1/2/3 PLAYERS
5
INDUSTRY TRENDS
Highlights the market structure, growth drivers, restraints, and near-term inflection points influencing performance.(NAVIGATE INDUSTRY SHIFTS WITH STRATEGIC INSIGHTS FROM COMPETITIVE FORCES AND EVOLVING ENDPOINT SECURITY TRENDS.)
5.1
PORTER’S FIVE FORCES ANALYSIS
5.1.1
BARGAINING POWER OF SUPPLIERS
5.1.2
THREAT OF NEW ENTRANTS
5.1.3
THREAT OF SUBSTITUTES
5.1.4
BARGAINING POWER OF BUYERS
5.2
MACROECONOMIC OUTLOOK
5.2.2
GDP TRENDS AND FORECAST
5.2.3
TREND IN GLOBAL CYBERSECURITY MARKET
5.2.4
TRENDS IN ENDPOINT SECURITY MARKET
5.5.1
AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING (2025)
5.5.2
INDICATIVE PRICING ANALYSIS, BY DEPLOYMENT MODE (2025)
5.6.1
IMPORT SCENARIO (HS CODE 87330)
5.6.2
EXPORT SCENARIO (HS CODE 87330)
5.7
KEY CONFERENCES & EVENTS, 2026–2027
5.8
TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.9
INVESTMENT & FUNDING SCENARIO
5.11
IMPACT OF 2025 US TARIFF: ENDPOINT SECURITY MARKET
5.11.3
PRICE IMPACT ANALYSIS
5.11.4
IMPACT ON THE REGION
5.11.5
IMPACT ON END-USE INDUSTRIES
6
TECHNOLOGICAL ADVANCEMENTS, AI-DRIVEN IMPACT, PATENTS, INNOVATIONS, AND FUTURE APPLICATIONS
(HARNESS INNOVATIONS TO SECURE ENDPOINTS AND USERS ACROSS EVOLVING DIGITAL ENVIRONMENTS.)
6.1
KEY TECHNOLOGIES/EMERGING TECHNOLOGIES
6.2
COMPLEMENTARY TECHNOLOGIES
6.3
ADJACENT TECHNOLOGIES
6.4
TECHNOLOGY/PRODUCT ROADMAP
6.5.1
LIST OF MAJOR PATENTS
6.7
IMPACT OF AI/GEN AI ON ENDPOINT SECURITY MARKET
6.7.1
TOP USE CASES AND MARKET POTENTIAL
6.7.2
BEST PRACTICES IN ENDPOINT SECURITY
6.7.3
CASE STUDIES OF AI IMPLEMENTATION IN ENDPOINT SECURITY MARKET
6.7.4
INTERCONNECTED ADJACENT ECOSYSTEM AND IMPACT ON MARKET PLAYERS
6.7.5
CLIENT READINESS TO ADOPT GENERATIVE AI IN ENDPOINT SECURITY MARKET
(NAVIGATE COMPLEX GLOBAL REGULATIONS WITH A COMPREHENSIVE GUIDE TO REGIONAL COMPLIANCE AND INDUSTRY STANDARDS.)
7.1
REGIONAL REGULATIONS AND COMPLIANCE
7.1.1
REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
8
CUSTOMER LANDSCAPE & BUYING BEHAVIOR
(UNCOVER HOW STAKEHOLDER DYNAMICS SHAPE PURCHASING DECISIONS AND REVEAL CRITICAL UNMET INDUSTRY NEEDS)
8.1
DECISION-MAKING PROCESS
8.2
KEY STAKEHOLDERS INVOLVED IN BUYING PROCESS AND THEIR EVALUATION CRITERIA
8.2.1
KEY STAKEHOLDERS IN BUYING PROCESS
8.3
ADOPTION BARRIERS AND INTERNAL CHALLENGES
8.4
UNMET NEEDS OF VARIOUS END-USE INDUSTRIES
9
ENDPOINT SECURITY MARKET, BY TYPE (MARKET SIZE & FORECAST TO 2031 – IN VALUE, USD MILLION)
9.1.1
TYPE: ENDPOINT SECURITY MARKET DRIVERS
9.2
ENDPOINT PROTECTION PLATFORMS (EPP) & EDR
9.3
PATCH AND VULNERABILITY MANAGEMENT
9.4
UNIFIED ENDPOINT MANAGEMENT (UEM)
9.5
ASSET DISCOVERY & MANAGEMENT
10
ENDPOINT SECURITY MARKET, BY ENFORCEMENT POINT (MARKET SIZE & FORECAST TO 2031 – IN VALUE, USD MILLION)
10.1.1
ENFORCEMENT POINT: ENDPOINT SECURITY MARKET DRIVERS
10.6
OTHER ENFORCEMENT POINTS (KIOSKS, INDUSTRIAL SYSTEMS, REMOVABLE MEDIA)
11
ENDPOINT SECURITY MARKET, BY ORGANIZATION SIZE (MARKET SIZE & FORECAST TO 2031 – IN VALUE, USD MILLION)
11.1.1
ORGANIZATION SIZE: ENDPOINT SECURITY MARKET DRIVERS
12
ENDPOINT SECURITY MARKET, BY DEPLOYMENT MODE (MARKET SIZE & FORECAST TO 2031 – IN VALUE, USD MILLION)
12.1.1
DEPLOYMENT MODE: ENDPOINT SECURITY MARKET DRIVERS
13
ENDPOINT SECURITY MARKET, BY VERTICAL (MARKET SIZE & FORECAST TO 2031 – IN VALUE, USD MILLION)
13.5
HEALTHCARE & LIFE SCIENCES
13.11
TRANSPORTATION & LOGISTICS
13.12
MEDIA & ENTERTAINMENT
13.14
OTHER VERTICALS (CONSTRUCTION, REAL ESTATE, AND TRAVEL & HOSPITALITY)
14
ENDPOINT SECURITY MARKET, BY REGION (MARKET SIZE & FORECAST ANALYSIS TO 2031– IN VALUE, USD MILLION)
(COMPREHENSIVE COVERAGE OF 5 REGIONS WITH A COUNTRY-LEVEL DEEP DIVE OF 14+ COUNTRIES)
14.4.4
REST OF ASIA PACIFIC
14.5
MIDDLE EAST & AFRICA
14.5.1
GULF COOPERATION COUNCIL (GCC)
14.5.1.3
REST OF GCC COUNTRIES
14.5.3
REST OF MIDDLE EAST & AFRICA
14.6.3
REST OF LATIN AMERICA
(STRATEGIC ASSESSMENT OF LEADING PLAYERS, MARKET SHARE, REVENUE ANALYSIS, COMPANY POSITIONING, AND COMPETITIVE BENCHMARKS INFLUENCING MARKET POTENTIAL)
15.2
KEY PLAYER COMPETITIVE STRATEGIES/RIGHT TO WIN (2024-2026)
15.3
REVENUE ANALYSIS (2020–2025)
15.4
MARKET SHARE ANALYSIS,
15.6
COMPANY EVALUATION MATRIX: KEY PLAYERS,
15.7
COMPANY FOOTPRINT: KEY PLAYERS,
15.7.1.1
COMPANY FOOTPRINT
15.7.1.3
ENFORCEMENT POINT FOOTPRINT
15.7.1.4
DEPLOYMENT TYPE FOOTPRINT
15.7.1.5
VERTICAL FOOTPRINT
15.8
COMPANY EVALUATION MATRIX: STARTUPS/SMES,
15.8.1
PROGRESSIVE COMPANIES
15.8.2
RESPONSIVE COMPANIES
15.9
COMPETITIVE BENCHMARKING: STARTUPS/SMES,
15.9.1.1
DETAILED LIST OF KEY STARTUPS/SMES
15.9.1.2
COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
15.10
COMPANY VALUATION & FINANCIAL METRICS
15.11
COMPETITIVE SCENARIOS
(IN-DEPTH REVIEW OF COMPANIES, PRODUCTS, SERVICES, RECENT INITIATIVES, AND POSITIONING STRATEGIES IN THE ENDPOINT SECURITY MARKET LANDSCAPE)
16.20
VIPRE SECURITY GROUP (ZIFF DAVIS)
16.25
CYBEREASON (LEVELBLUE)
17.1.1.1
KEY DATA FROM SECONDARY SOURCES
17.1.2.1
KEY DATA FROM PRIMARY SOURCES
17.1.2.2
KEY PRIMARY PARTICIPANTS
17.1.2.3
BREAKDOWN OF PRIMARY INTERVIEWS
17.1.2.4
KEY INDUSTRY INSIGHTS
17.2
MARKET SIZE ESTIMATION
17.2.1
BOTTOM-UP APPROACH
17.2.3
BASE YEAR CALCULATIONS
17.3
MARKET FORECAST APPROACH
17.6
RESEARCH ASSUMPTIONS AND LIMITATIONS
18.2
KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
18.3
CUSTOMIZATION OPTIONS
Methodology
The study involved four major activities in estimating the size of the endpoint security market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation procedures were used to estimate the market size of the segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information for this study. These secondary sources include annual reports, press releases, investor presentations of companies, white papers, certified publications, trade directories, articles from recognized authors, gold- and silver-standard websites, and databases.
Secondary research has been used to obtain key information about the value chain of the industry, the monetary chain of the market, the total pool of key endpoint security players, market classification and segmentation according to industry trends to the bottom-most level, and regional markets. It was also used to obtain information about the key developments from a market-oriented perspective.
Primary Research
The endpoint security market comprises several stakeholders in the value chain, which include raw material suppliers, component manufacturers, equipment manufacturers, and system integrators. Various primary sources from the supply and demand sides of the endpoint security market have been interviewed to obtain qualitative and quantitative information. The primary interviewees from the demand side include key opinion leaders in application sectors. The primary sources from the supply side include manufacturers, associations, and institutions involved in the endpoint security industry.
Primary interviews were conducted to gather insights such as market statistics, data on revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to type, enforcement point, deployment mode, organization size, vertical, and region. Stakeholders from the demand side, such as CIOs, CTOs, and CSOs, were interviewed to understand the buyer’s perspective on the suppliers, products, component providers, and their current usage of endpoint security and future outlook of their business, which will affect the overall market.
The breakdown of profiles of the primary interviewees is illustrated in the figure below:
Note: The companies have been categorized based on their total annual revenue; tier 1 companies = revenue greater than
USD 10 billion; tier 2 companies = revenue between USD 1 billion and USD 10 billion; tier 3 companies = revenue between
USD 500 million and USD 1 billion.
Other designations include sales managers, marketing managers, and product managers.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The top-down approach was used to estimate and validate the size of various submarkets for endpoint security for each region. The research methodology used to estimate the market size included the following steps:
- The key players in the industry have been identified through extensive secondary research.
- The supply chain of the industry has been determined through primary and secondary research.
- The global market was then segmented into five major regions and validated by industry experts.
- All shares, splits, and breakdowns based on type, enforcement point, deployment mode, organization size, vertical, and region were determined using secondary sources and verified through primary sources.
- All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data was consolidated and added with detailed inputs and analysis, and presented in this report.
Endpoint Security Market : Top-Down and Bottom-Up Approach
Data Triangulation
After arriving at the total market size from the estimation process for endpoint security above, the overall market has been split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics for all the segments and sub-segments, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market size has been validated by using both the top-down and bottom-up approaches and primary interviews. Hence, for every segment, there have been three sources—top-down approach, bottom-up approach, and expert interviews. The data was assumed correct when the values arrived from the three sources matched.
Market Definition
Endpoint security is the cybersecurity practice of protecting endpoint devices—including desktops, laptops, servers, mobile devices, and other connected assets—from cyber threats and unauthorized access. As a critical layer of enterprise cybersecurity, it encompasses endpoint protection, detection and response, patch and vulnerability management, unified endpoint management, asset discovery and management, mobile device management, and endpoint privilege management to prevent, detect, investigate, and respond to threats while safeguarding organizational data and ensuring the security and compliance of endpoints across on-premises and cloud environments.
Key Stakeholders
- Endpoint Security Vendors
- Network and System Integrators (SIs)
- Cybersecurity Providers
- IT Security Providers
- Endpoint Security Infrastructure Providers
- Endpoint Security Support Service Providers
- Government Authorities/Regulatory Bodies
- Value-added Resellers (VARs) and Distributors
Report Objectives
- To define, describe, and forecast the endpoint security market based on type, enforcement point, deployment mode, organization size, vertical, and region
- To provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the market
- To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the market
- To forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America
- To analyze subsegments of the market with respect to individual growth trends, prospects, and contributions to the overall market
- To profile the key players of the market and comprehensively analyze their market size and core competencies
- To track and analyze competitive developments, such as product launches/enhancements, acquisitions, partnerships, and collaborations, in the endpoint security market globally
Available customizations:
Along with the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Regional Analysis
- Further breakup of the North America market into countries contributing 75% to the regional market size
- Further breakup of the Europe market into countries contributing 75% to the regional market size
- Further breakup of the Asia Pacific market into countries contributing 75% to the regional market size
- Further breakup of the Middle East & Africa market into countries contributing 75% to the regional market size
- Further breakup of the Latin America market into countries contributing 75% to the regional market size
Company Information
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Detailed analysis and profiles of additional market players (up to 5)
Key Questions Addressed by the Report
The endpoint security market offers strong growth opportunities, such as remote work, BYOD, and cloud adoption. Rising cyber threats drive demand for integrated, AI-powered solutions that provide real-time protection and centralized management. Key industries like BFSI and healthcare are boosting investments to meet compliance and security needs.
According to MnM, The endpoint security market refers to the ecosystem of technologies, solutions, and services designed to protect endpoints such as desktops, laptops, mobile devices, and servers from cyber threats. It includes antivirus, anti-malware, endpoint detection and response (EDR), extended detection and response (XDR), encryption, and endpoint privilege management tools. These solutions help monitor, detect, and respond to malicious activities at the device level while supporting policy enforcement, access control, and data protection. The market serves a wide range of industries aiming to secure their growing number of distributed and mobile endpoints in both on-premises and cloud environments.
North America is expected to account for the largest market share during the forecast period.
Major vendors include Microsoft (US), Palo Alto Networks (US), Trellix (US), CrowdStrike (US), Xcitium (US), Optiv (US), Deep Instinct (US), Securden (India), Morphisec (Israel), Coro (US), IBM (US), Trend Micro (Japan), SentinelOne (US), Sophos (UK), Broadcom (US), Elastic (US), Cybereason (US), Vipre Security (US), Acronis (Switzerland), VMware (US), Blackberry (Canada), ESET (Slovakia), Fortinet (US), Cisco (US), Check Point (Israel), and Kaspersky (Russia).
In 2025, the global endpoint security market is estimated to reach USD 27.46 billion.
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