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If you watch any 'get ready with me video' made by A-listers or ask any celebrities what products are in their makeup bags, there's one brand that's always mentioned without fail.

Augustinus Bader is the secret skincare weapon used by many in Hollywood, including Kim Kardashian, Hailey Bieber, Victoria Beckham and Jennifer Aniston. 

It's the ultimate 'if you know, you know,' skincare brand. 

The brand first made its way to shelves across the world in 2018, founded by German-born Professor Augustinus Bader, who is a leading expert in stem cell biology.

He gained traction in 2008 after he created a groundbreaking Wound Gel, which was  a medical-grade product that healed traumatic wounds suffered by burn victims, among others. 

His skincare products are powered by what they call 'TFC8® technology,' which is meant to enhance skin cell communication and deliver anti-aging results.

In return, the products will leave your skin looking plump, glowing and firmer, which is a major reason it's a cult favorite among celebrities.

Bader has spent over 30 years researching technologies that can help the body to heal, focusing on 'the reawakening of cells that become dormant due to aging or trauma.'

And it's definitely caught the eye of a long list of celebrities over the years.

In fact, some of the brand's first fans included former French first lady Carla Bruni as well as model Naomi Campbell.

According to Allure, Charles Rosier, who is the co-founder and CEO of Augustinus Bader, had spread the gospel about the cream by word-of-mouth, giving it to Bruni himself.

But they were just among the first fans - now, there's a whole list of them in Hollywood.  

In a 2021 'get ready with me' video filmed for Vogue Italia, model Irina Shayk raved about how much she loved the brand's Rich Cream, which is an extremely thick, moisturizing cream for the face.

It's one of the brand's most popular products.  

The cream varies in price depending on its size, ranging from $99 for 15ml up to $565 for 100ml.

Shayk uses it on both her face and her neck, as she explained in the Vogue video.

The cream is clinically proven to support skin barrier function, which is something especially important to consider in the colder winter months.

Victoria Beckham is also known to be a fan of the cream, discovering it through her world-renowned facialist Melanie Grant, according to Us Weekly.

The fashion designer said that she became 'totally obsessed' with the Rich Cream, and even joined forces with the brand, creating a skincare line with them under her Victoria Beckham Beauty line.

It's also said to be a favorite of Alexa Chung and Meghan Markle.

But in addition to being a part of many celebrities' everyday routine, the brand is also a must-have for any A-lister getting ready for a major event. 

While preparing her look for the 2022 Met Gala, Kim Kardashian paired her iconic Marilyn Monroe look with a face full of Augustinus Bader, which was applied by her makeup artist Mario Dedivanovic.   

Kardashian began her skin prep by using Augustinus Bader's The Essence - a product that acts as a toner, exfoliant and hydrating essence all together, retailing for $100.

This gave her a balanced complexion, adding an extra glow before Mario applied her makeup.

The Hulu star then followed by cleansing her face with the $76 Cream Cleansing Gel, which gently cleanses the skin. 

To finish things off, she put on the cult-favorite Rich Cream as well as a few drops of the $280 Face Oil, which works quickly to lock in moisture and boost the skin.

And in 2025, actress Zoe Saldaña used a combination of their products to achieve her base glow under her makeup as she received her first-ever Golden Globe award.

According to The Hollywood Reporter, she not only used the brand's Rich Cream and Face Oil but also the $215 Rich Eye Cream and $98 The Face Mist.

Singer Dua Lipa is also a huge fan of the brand - so much so that she partnered with Bader to create her own line, DUA.

The most expensive product caps at $80, as they market themselves as being 'powered by Augustinus Bader Science.'

The line includes the Renewal Cream, the Supercharged Glow Complex, and the Balancing Cream Cleanser.