Racquet sports are one of the fastest-growing sport categories in China, and tennis is taking the lead. China’s tennis market has seen continued growth, bolstered by both celebrity and fashion. While the “Li Na effect” first sparked national interest in the 2010s, Zheng Qinwen’s recent triumphs have injected new momentum. This growth is proving more […]
This article China’s tennis market: The fashion and frenzy behind the world’s second-largest tennis base is the first one to appear on Daxue Consulting - Market Research and Consulting China.