CMC Markets has signed a multi-million-pound sponsorship deal with Premier League football club Everton.

The FTSE 250 trading firm, run by former Conservative Party treasurer Lord Cruddas, will become the front-of-shirt sponsor for the men’s and women’s teams as well as the under-21s.

CMC branding will also appear at Everton’s new stadium on the banks of the River Mersey and at Goodison Park, the historic home now used by the women’s team, and the Finch Farm training ground.

The company and the football club did not disclose the value of the deal but, combined with Stake moving to shirt sleeve sponsor, it is thought to be worth around £25million a year.

Everton’s new home kit, the first to be released with CMC Markets on the front, will be unveiled at 9am on Thursday.

It comes as CMC seeks to build its brand as it pushes beyond its traditional trading business to become a global financial services firm for long-term investors and institutional investors.

CMC chief executive Lord Cruddas, who set up CMC in 1989, said: ‘Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term. Supporters are passionate about their clubs, and at CMC Markets, we are passionate about investing and trading.

‘We see that same mindset among many of our clients. They are loyal and strive to achieve success through patience, resilience and confidence.

‘Everton is a great club, with a proud history and deep connections to its community.

‘We are proud to partner with a club that shares our core values, identity and passion. Wishing Everton every success for the coming seasons.’

The sponsorship deal was announced as CMC raised its annual profit forecasts – sending shares up as much as 25 per cent in early trading to value the firm at £1.6billion.

The company said it expects operating income of at least £550million for the year to the end of March 2027 – above its previous outlook of £460million to £480million.

Andrew Middleton, president of business operations at Everton, said: ‘We are delighted to welcome CMC Markets as Everton’s main partner.

‘CMC Markets is a respected, ambitious and forward-thinking global brand that understands the loyalty, identity and passion at the heart of football.

‘We are pleased to be working with a partner that recognises the strength of Everton’s international reach and the opportunity to connect with Evertonians as the Club continues exciting new chapters at Hill Dickinson Stadium and Goodison Park.’

He added: ‘This is an important agreement for the Club and one that will play a key role in our continued commercial growth. Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch.

‘We are also excited by the opportunities this creates to deliver engaging activations and experiences for Evertonians across matchdays, digital platforms and supporter-facing moments.

‘We look forward to working closely with CMC Markets over the coming seasons and bringing the partnership to life in a way that reflects the ambition and identity of both organisations.