The brands hitting 20–30% AOV lifts from bundles aren’t waiting for Black Friday. They already ran three this year.

Bundling increases sales by 20% and profits by up to 30% (McKinsey, via Swell). 

The problem is most merchants think bundling is just a Black Friday strategy. 

But the merchants consistently winning on AOV promote bundles year round, curating each bundle offer to a moment the customer is already primed to spend.

In this article we break down the bundle strategy for every month of the year, with examples of the types of offers proven brands are already running, and give you a checklist so you can implement this strategy in your own store tomorrow.

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The 12-Month Bundle Calendar

Each theme works across categories, beauty, supplements, apparel, food/bev, home goods. All you have to do is pick the moment, adapt the products, and give the bundle a name that signals the occasion.

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1. January “Fresh Start” Bundle

Your best routine-builder or starter-kit products grouped together.

January customers are in self-improvement mode, not gift mode, a bundle framed around starting a new habit or routine converts without a sale.

Example: AG1 runs a Welcome Kit, a canister, shaker, travel packs, and a D3+K2 supplement bundled together, positioned as everything you need to start the daily routine, no discount, just the complete setup.

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2. February Pre-Curated Gift Bundle for Valentine’s Day

Two to three products that belong together, named and packaged as a gift set.

A named bundle removes the decision fatigue of gift-buying and makes your store the one that thought it through, also a natural moment to add a gift wrap or card OCU upsell (see The Bundle Playbook).

Example: Bouqs runs a Valentine’s bundle pairing flower arrangements with a flower subscription set, the whole gift is handled, nothing to figure out.

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3. March “Spring Refresh” Bundle

Outgoing, seasonal products swapped for incoming ones: new scents, new colors, new routines.

The season change is the trigger. Customers are already thinking about refreshing something, and a bundle framed as the swap rides that impulse without competing with a major holiday.

Example: Drunk Elephant’s “Be Bright There” Brightening Kit bundles a vitamin C day serum with a brightening facial, positioned as the spring skin reset.

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4. April “Better Together” Easter or Earth Day Bundle

Complementary products priced as currated holiday sets.

April is a low-competition gifting window (Easter, Earth Day). Fewer brands running structured bundle offers means yours cuts through the noise with less effort.

Example: Williams Sonoma runs a dedicated Easter shop every year with curated gift bundles, food, kitchen, and table sets priced as complete gifts rather than individual SKUs.

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5. May Premium Gift Set for Mother’s Day

Your highest-perceived-value bundle, priced to signal quality, not discount.

Mother’s Day is one of the highest-AOV gifting moments outside Q4, run a premium bundle that justifies the spend, not a sale (The Discount Trap covers why discounting this window costs more than it earns).

Example: Hermès runs a “Compose Your Own” three-lipstick gift set at $231, fully premium, no markdown, and it sells out every Mother’s Day because the packaging and naming do the work.

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6. June Father’s Day or Outdoor Bundle

Swap May’s positioning for a masculine or outdoor/summer theme.

Father’s Day is a structured gifting moment, and the summer-kickoff angle opens non-gift plays for brands where “gift for dad” doesn’t fit: outdoor prep kits, activity sets, seasonal replenishment.

Example: Duke Cannon runs a dedicated Father’s Day Bundles collection every year, soap, body wash, beard oil, and grooming essentials packaged by theme (“Dad’s Liquor Cabinet,” “Mulligan Golf Bundle”), positioned as the complete no-stress gift for him.

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7. July “Summer Essentials” Bundle

Your bestsellers grouped as a value kit, framed around the season, not a price cut.

Amazon’s Summer Prime Day primes buyers to spend across the whole internet, but the data from Klaviyo shows shoppers paid 9% more per item in July 2025 vs. the prior year (Klaviyo Benchmark), which demonstrates that competing on curation can beat competing on price.

Example: Rhode Skin’s Summer Kit bundles a Glazing Mist, Pocket Blush, and Peptide Lip Tint in a branded bag for $74, a curated seasonal kit, not a discount.

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8. August Back to School Bundle

Multi-unit or high-quantity packs for categories where buying in bulk makes sense.

Back-to-school is a stocking-up mindset. Customers are buying multiples and planning ahead, which makes supply bundles a natural fit for consumables, snacks, wellness, stationery, and apparel.

Example: Poppi runs a full variety pack collection year-round, named bundles like “Soda Staples,” “Crowd Pleasers,” and “Major Mix” let buyers stock the fridge in one order, no individual SKU decision-making required.

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9. September Fall Essentials Bundle

Your best fall-ready products grouped into a seasonal kit of scents, flavors, or use cases that get customers ready for the changing seasons.

The transition from summer to fall is one of the most reliable purchase triggers of the year. Customers are resetting routines, refreshing their homes, and building new habits. A fall essentials bundle captures that momentum at full price, before BFCM deals even hit.

Example: Voluspa’s Fall Essentials Large Jar Candle Bundle groups four fall scents, Spiced Pumpkin Latte, Foraged Wildberry, Forbidden Fig, and Santal Vanille, into a single $159 bundle. No discount. The seasonal names and premium presentation do all the selling.

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10. October Halloween or Pre-Black Friday Bundle

A themed limited-run offer for Halloween-adjacent categories or a pre-BFCM warm-up for everyone else.

If your category skews Halloween, run the limited-run; if not, use October to introduce your BFCM bundle to your list at full price. The customers who buy now don’t need a discount to act.

Example: Runo Plants runs a Spooky Mystery Bundle Box every October, three dark and mysterious plants chosen from their greenhouse, $46.85, selection kept secret to preserve the mystery. 

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11. November Black Friday Bundle

Your highest-volume bundle offer of the year, built around value not price.

BFCM drives +103% traffic and +79% conversion rates vs. baseline (Uptain, 2025). Bundles outperform standalone SKUs here because the customer gets more without you cutting price, and this is exactly why you planned the calendar ahead of time.

Example: Brightland runs gift set bundles year-round (The Essentials Set, four flavored olive oils, $144), then at BFCM applies 25% sitewide to the entire gift set collection. The bundle is already the value story; the discount is the seasonal lever.

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12. December Holiday Gift Bundle + “Treat Yourself” Bundle

Two plays running in parallel.

Before Dec 20th is premium gift giving season with shipping urgency added in. After Dec 20th, the sale can flip to self-gifters looking to spend holiday money on themselves. And if you frame that second bundle as a fresh-start kit, it flows directly into your January bundle too.

Example: Aesop drops a new collection of limited-edition Seasonal Gift Kits every December, named sets like “Bathroom Abundance” and “Party in the Greenhouse,” each curated and priced at full premium ($155–$173), no discount required.

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Run Any of These Offers in Under 5 Minutes

The calendar tells you what to run. OCU puts it in front of every customer, product page, slide cart, checkout, post-purchase, thank-you page, without touching your store’s code.

Three things before you start:

• Plan 90 days out. Your next three months on this calendar are your build queue. Get a head start on offers and the creative now.
• You don’t need all 12, Pick 4–6. But run one per month during Q4. That’s how the highest-AOV merchants stay competitive when ad costs peak.
• 10-15% off is enough. The seasonal framing does the work, so you don’t need a big coupon code.

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Every Month Has a Reason to Buy.

Twelve moments equals twelve ways to drive AOV without cutting into your margins. Pick your next three, build the bundle, and run it automatically in OCU.

We packaged our product formulas, pricing calculator, and 25 offer examples for every theme on this calendar into this free Ecommerce Bundle Cookbook, download it now so you can use it alongside this post.

Then start your free 30-day trial of OneClickUpsell so you can get your bundles in front of every customer at every step of the purchase journey: product page, slide cart, checkout, post-purchase.

Start Your OCU Free Trial →

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Sources

• • • McKinsey & Company (via Swell), The Power of Product Bundling: getswell.com/blog/the-power-of-product-bundling
    • Klaviyo, Back-to-School 2025 Benchmark Report: klaviyo.com/blog/back-to-school-ecommerce-benchmark
    • Uptain, Black Friday Cyber Monday Statistics 2025: uptain.de/en/blog/black-friday-cyber-monday-statistics/