IAB Tech Lab’s Agentic roadmap to provide Standards for Agentic Advertising, powered by the same proven Standards that power the ecosystem today has been brought together under a single initiative – AAMP – the Agentic Advertising Management Protocols. AAMP is the umbrella initiative under which all of Tech Lab’s Agentic work is being developed in … Continued
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | IAB Tech Lab – Deals API Specification | 5 | 7 | 22-01-2026 |
| 2 | Campaign Data Standards 1.0 for Public Comment by July 6, 2026 | 0 | 5 | 14-05-2026 |
| 3 | Standard Advertising Services Terms & Conditions – New Terms as of May 2026 | 0 | 5 | 20-05-2026 |
| 4 | The As-Is Measurement Landscape in the Creator Economy | 0 | 5 | 29-01-2026 |
| 5 | AI-Powered Video Outcomes: Agentic AI | 0 | 5 | 30-03-2026 |
| 6 | Guidelines for Redesigning Work in the AI Era | 0 | 5 | 24-06-2026 |
| 7 | Building a More Competitive Commerce Media Ecosystem | 0 | 5 | 14-04-2026 |
| 8 | AI-Powered Video Outcomes: How AI-Powered Contextual Tools Are Unlocking New Opportunities for Video | 0 | 5 | 17-06-2026 |
| 9 | The Convergence and Coexistence of Trade and Media in Retail Media Series | 0 | 5 | 19-02-2026 |
| 10 | How IAM providers are preparing for agentic AI | 0 | 5 | 29-06-2026 |