Microsoft is increasing the prices of its Xbox Series consoles for the third time in 15 months, with all models seeing a minimum hike of $100 starting August 1.
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Microsoft is increasing the prices of its Xbox Series consoles for the third time in 15 months, with all models seeing a minimum hike of $100 starting August 1.
The company attributes the price increase to rising memory costs, which it says have grown to two-and-a-half times what they were late last year.
These changes come after recent reports of significant layoffs at Xbox and Microsoft-owned game studios. The 2TB Xbox Series X variant will be discontinued entirely.
The new pricing for Xbox consoles will take effect on August 1, 2026:
Microsoft announced that it is now paying two and a half times more for memory than it was late last year. The company expects its costs to double again by late 2027.
This increase in pricing reflects what other consumer electronics companies like Apple and Valve have also mentioned when raising their prices.
Microsoft is expanding its financing options for Xbox purchases. They are working with Amazon to offer 0% APR financing on consoles for up to 12 months.
Additionally, they are broadening the conditions under which shoppers can buy Xboxes through short-term, interest-free installments. The company is also increasing the availability of refurbished Xbox units, which are currently discounted by up to $100.
The emphasis on refurbished units suggests Microsoft is positioning pre-owned and refurbished Xboxes as a practical alternative for buyers who either cannot or prefer not to pay the higher prices for new units.
The recent price increases come after two earlier Xbox hikes in 2025, which added between $20 and $130 to the cost of the consoles. Microsoft explained that those increases were due to tariffs and inflation.
Xbox hardware sales have declined significantly in recent quarters. Along with the announcement of major layoffs across Xbox and Microsoft-owned game studios, these price hikes are likely to put further pressure on an already shrinking hardware business.
Xbox CEO Asha Sharma recently mentioned that the company is exploring "radically different" business models for future Xbox hardware, citing the growing difficulty for mass audiences to afford consoles that cost thousands of dollars.
The console market is experiencing similar pressures on component costs across the board.
The overall trend indicates that memory cost pressures are likely to continue driving up prices for consoles and consumer devices through 2027 and possibly beyond.
Users planning to buy a new Xbox console need to make their purchase before August 1 to lock in current prices. After this date, the new higher prices will take effect. Here are some specific points to consider:
For those not in a rush, waiting for the next-generation Xbox, codenamed Helix, which is expected in 2027, might be the most practical choice.
Although Helix may be expensive at launch due to similar memory pressures, it is likely to feature hardware that better justifies its price.
The new pricing for Xbox consoles will go into effect on August 1, 2026.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Microsoft Cuts 3,200 Xbox Jobs and Spins Off Four Game Studios in Largest Xbox Reset | -2 | 7 | 07-07-2026 |
| 2 | Xbox Series X/S is getting a major price increase, as Microsoft becomes the latest company to blame skyrocketing RAM and storage costs | 0 | 5 | 25-06-2026 |
| 3 | Microsoft поднимает цены на все модели Xbox | -5 | 5 | 27-06-2026 |
| 4 | Xbox Series X и S подорожают с 1 августа | 0 | 5 | 26-06-2026 |
| 5 | Major Retailer Warns PS5 and Xbox Series Console Supply Will Not Meet GTA 6 Launch Demand in November | 0 | 5 | 28-06-2026 |
| 6 | Microsoft va relever les prix de ses consoles Xbox, de 100 à 150 dollars | 0 | 5 | 25-06-2026 |
| 7 | Xbox’s New Plan After Brutal Cuts: Focus On The Thing Called Xbox | 0 | 5 | 07-07-2026 |
| 8 | Microsoft повысит цены на Xbox и снимет с продажи модель на 2 ТБ | 0 | 5 | 26-06-2026 |
| 9 | Microsoft sube el precio de sus consolas Xbox | 0 | 5 | 25-06-2026 |
| 10 | Microsoft Phone Link Adds Remote PC Lock From Android Phones | 0 | 5 | 28-06-2026 |