Backstreet Boys Look to Decommission AI Deepfakes by Trademarking Their Voices — Joining Taylor Swift, Lionel Richie, and Others

Дата публикации: 26-06-2026 21:39:09

The Backstreet Boys have officially joined Lionel Richie and Taylor Swift in moving to trademark their voices amid the gen AI boom. The 33-year-old group’s BSB Entertainment company submitted a sound-mark trademark application on Wednesday. And according to this application, spotted by Gerben IP, said mark would specifically cover “the spoken words HI, WE’RE THE […]

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