CIM warns of ‘AI Trust Penalty’ as a fifth of firms turn to AI to transform marketing teams, with consumer expectations rising and trust declining

Дата публикации: 09-07-2026 04:00:00

New research from the Chartered Institute of Marketing (CIM) shows organisations are using AI to transform teams and drive growth, but success will depend on how well brands build trust and capability. The new research report, ‘Marketing Leadership in the age of AI: Exploring the Marketing Team of the Future,’ warns that a rush toward short-term efficiency is triggering an ‘AI trust penalty’ among consumers. Based on primary research from YouGov involving 2,073 consumers and 500 marketing leaders, the study identifies that organisations are increasingly turning to AI to improve…
The post CIM warns of ‘AI Trust Penalty’ as a fifth of firms turn to AI to transform marketing teams, with consumer expectations rising and trust declining first appeared on Ethical Marketing News.

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