Channel 4 Sales has named the B Corp businesses which have won the second iteration of its B Corp competition. The competition, in partnership with B Lab UK, enables five more B Corps to unlock the power of TV advertising and fuel positive consumer behaviour change. The five winners will win a share of TV advertising airtime worth £600,000, which kicks off with a special primetime linear ad-break takeover later this year, showcasing each business alongside educational messaging about the B Corp movement to a national audience. Each winner will also benefit from…
The post Channel 4 Sales awards TV advertising airtime to five more sustainable businesses as it announces the winners of its B Corp competition first appeared on Ethical Marketing News.