Sony Pictures Networks India partners with Google Gemini for KBC

Synopsis

Sony Pictures Networks India has partnered with Google Gemini for the upcoming Kaun Banega Crorepati season. Google Gemini will serve as an interactive knowledge companion for viewers and aspirants. Users can access KBC registration and general knowledge preparation through the app. This collaboration aims to innovate the show's content and audience engagement. It brings together KBC's legacy and Google Gemini's artificial intelligence capabilities.

Sony Pictures Networks India (SPNI) has partnered with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC), integrating Google's AI assistant into the show's audience experience across Sony Entertainment Television and Sony LIV.

As part of the collaboration, Google Gemini will serve as an interactive knowledge companion, helping viewers with KBC registrations, providing guidance on eligibility and the application process, and supporting general knowledge preparation.

Users will also be able to access KBC-related information through the Google Gemini app, while interactive challenges aimed at helping audiences improve their general knowledge across a range of topics will be introduced later.

"Knowledge has always been at the heart of Kaun Banega Crorepati. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini's artificial intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show," said Nachiket Pantvaidya, chief content officer at SPNI.

Kanika Kalra, director of marketing at Google India, said KBC has long been a symbol of learning and curiosity in India, adding that the collaboration aims to make Google Gemini an interactive knowledge companion for millions of households by helping viewers and aspirants explore new topics and prepare for the show.