The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stronger than a year ago, as the May result is as much as 14 minutes lower than the figure recorded in the same period of 2025, when Poles spent an average of 3 hours and 50 minutes in front of their TV sets, watching the pre-election presidential debates.

In traditional television, regular and most-watched programming, such as the TV series “M jak Miłość” on TVP2 and “Fakty” on TVN, mixed this month with high-profile music events. Audiences were drawn to their screens by the Eurovision Song Contest broadcast on TVP1 and the Polsat Hit Festiwal.

The May sun also impacted the online segment. Streaming’s share of total viewership shrank from 10.9% in April to 10.7%. Within this category, YouTube strengthened its leading position with a 2.4% share (up from 2.3% in April), while Netflix recorded a slight increase to 1.8% (up from 1.7% in April).

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.