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Apple may pull an iPhone X with its first foldable iPhone

Дата публикации: 06-07-2026 05:53:01


Apple may unveil its first foldable iPhone alongside the iPhone 18 Pro lineup, but you may have to wait weeks before preorders begin.
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)


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For the first foldable iPhone, Apple might follow the same launch strategy it used for the iPhone X in 2017. While the company will reportedly unveil the device alongside the iPhone 18 Pro lineup this fall, it may not open preorders or begin sales until later.

That’s according to TF International Securities analyst Ming-Chi Kuo, who shared the latest details about the foldable iPhone’s launch timeline in an X post over the weekend.

Will folding iPhone release strategy mimic iPhone X?

In 2017, Apple launched the iPhone X alongside the iPhone 8 and iPhone 8 Plus. However, the iPhone X wasn’t available for purchase until November 2017. That’s two months after its initial announcement on September 12, 2017.

In his Sunday post on X, Kuo predicted that Apple will follow the same strategy with the foldable iPhone. He drew a parallel between the iPhone X and the foldable iPhone to illustrate his point.

The iPhone X was the first iPhone to feature an OLED display, Face ID and the TrueDepth camera system. This made it difficult to manufacture. The foldable iPhone will be similar to the iPhone X in that it will be the first iPhone with a folding display.

Due to this, Kuo thinks Apple may not open preorders or begin selling the foldable iPhone until the fourth quarter of 2026. He said the company could need additional time to build enough inventory to meet the expected demand.

The holiday season might hide the true demand

The analyst predicts that Apple will ship 7-8 million foldable iPhones in H2 2026, with about 0.5-1 million units coming in Q3 2026 itself.

Based on his discussions with suppliers, carriers and scaplers, Kuo says demand for the folding iPhone should remain strong until at least the end of 2026. That’s despite its rumored high price tag of around $2,500.

It’s only in early 2027 that the true demand for the foldable iPhone will be clear. By then, the initial buzz and the holiday shopping season will have passed. Given its expected premium price, Apple may struggle to maintain the same sales momentum once the initial wave of early adopters passes.

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