Selena Gomez is expanding her best-selling Soft Pinch collection. Instagram/rarebeauty

Days after attending Taylor Swift and Travis Kelce’s wedding, Selena Gomez is dropping “something new.”

The superstar launched Rare Beauty Soft Pinch Lip Oil Stick on Tuesday, following a week of cryptic Instagram posts teasing the fresh release.

“It’s basically a lip oil, gloss, and lipstick in one,” she wrote on Instagram, alongside a selfie using the coral-pink shade Wish.

Rare Beauty Soft Pinch Lip Oil Stick

Sephora

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Unlike the brand’s best-selling Tinted Lip Oil, the new version has a subtle apple scent and comes in a travel-ready stick for easier, more mess-free application.

The beauty mogul also snapped a selfie holding up her new launch in the shade Wish. Instagram/Selena Gomez Gomez shared a pic of her full lip oil stash on Instagram. Instagram/Selena Gomez

Rare Beauty Kind Words Matte Lip Liner

Sephora

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The brand promises one swipe will provide a tint that lasts for eight hours, along with a boost of hydration for soft and smooth (but not sticky) lips.

While Gomez seems partial to Wish, the product also comes in seven other shades ranging from a deep cool brown to mauve and red-orange.

Rare Beauty also dropped five new shades of its Kind Words Matte Lip Liner — perfect for mixing and matching with the lip oil stick to find your new go-to lip combo.

While we’ve yet to get our hands on the latest launch, Page Six editors have tested (and loved) a number of past Rare Beauty drops.

In addition to the Soft Pinch Liquid Blush, the brand’s undeniable hero product, we were impressed by the Rare Eau de Parfum.

Now, we’re making room in our beauty bags for the company’s latest launch.

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Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.

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