How Finnair is extending personalised retailing across the customer journey to boost ancillary revenue and reduce friction

Дата публикации: 08-07-2026 05:52:56

The following article was published by Future Travel Experience
Salla Rinta-Kanto, Head of Products and Retailing Development, shares how Finnair is applying modern retailing principles throughout the passenger journey – from personalised ancillary offers to a new onboard ordering platform. Finnair is extending personalised retailing beyond the booking flow and into the onboard experience, using customer data and digital innovation to reduce friction, enhance passenger […]
Article originally published here:
How Finnair is extending personalised retailing across the customer journey to boost ancillary revenue and reduce friction

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