A New York distillery has asked a federal judge to scuttle the formerly Saudi-backed golf tour's use of the "LIV" trademark for alcohol sales, arguing that the tour is threatening to diminish its brand.
By Alex Lawson ( July 13, 2026, 5:47 PM EDT) -- A New York distillery has asked a federal judge to scuttle the formerly Saudi-backed golf tour's use of the "LIV" trademark for alcohol sales, arguing that the tour is threatening to diminish its brand....
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