Yentzen Group launched Vision Magazine Europe, a new print and digital publication for produce buyers, supermarket executives, importers, distributors, and other senior decision-makers across key European markets.

Published every two months and with a print circulation of 2,500, the magazine offers market analysis, interviews, expert commentary, and industry perspectives tailored to the fresh produce business in the Old World.

The title joins Vision Magazine Latin America, launched in 2020, and Vision Magazine North America, launched in 2022, within Yentzen Group’s portfolio of information platforms serving the global fresh produce sector.

Vision Magazine Europe's maiden edition

The inaugural July/August issue of VME features Tom Mackintosh, Category Director of Produce at Tesco, the UK’s largest supermarket chain. In an exclusive interview, he discusses the role fruit and vegetables play in building trust with shoppers, what suppliers need to understand about working with the store, and how closer collaboration could help shape the category’s future.

Gustavo Yentzen, president of Yentzen Group, said the VME launch follows a strong audience reception of the company’s publications.

“The launch of Vision Magazine Europe represents much more than a new project. It is the fulfillment of a long-held ambition and a source of immense pride for me and the entire Yentzen Group team,” he said. “Our aim is to build on the success these magazines have achieved in North America and Latin America. That success has confirmed we’ve taken the right path and strengthened our commitment to connecting markets and helping lead the conversation across the global industry.”

Edward Vernon, Editor-in-Chief of the North American and European editions of Vision Magazine, said the publication was created to help senior readers interpret the changes affecting the European produce business.

“A good trade publication should do more than report what is happening. It should help readers understand why it matters and what may come next,” he said. “With Vision Magazine Europe, we want to combine strong reporting with relevant analysis and a clear understanding of how the produce business operates across the region. The response to our North American edition, particularly from senior retail executives, gave us confidence that there is an appetite for that approach in Europe.”

The inaugural issue is now available in print and digital formats. The second issue, due in September, will also be distributed at Fruit Attraction in Madrid.

For more information, visit www.visionmagazine.com

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