Roxy Jacenko's son Hunter Curtis has followed in his mother's entrepreneurial footsteps.

The 11-year-old has launched a new business venture, jumping on the current viral Labubu craze.

Hunter, himself a fan of the furry plush toys, took to Instagram on Friday to reveal his ingenious idea.

He is selling 3D-printed stands for the cute critters, and after just one day since announcing the idea, he's already taking orders. 

'New business! So many people have PopMart Labubus & they don’t know how to display them,' he wrote.

'So I have made stands to solve the problem. Slide along to see how they work. If you would like to purchase just send me a DM with your email and I will get in touch with pricing and delivery.'

He then shared a series of images that showed his Labubu collection and how his stands hold the zoomorphic creatures.

He also took to his Instagram story to show his impressive 3D printer set-up working hard to fill orders he's already received.

Hunter then posted photos showing him dutifully filling and packaging orders. 

Speaking to Daily Mail, Roxy, 45, said she and husband Oliver Curtis, as well as daughter Pixie, 14, who recently jetted off to an elite school in Switzerland, were proud of Hunter's entrepreneurial spirit.

'We are super proud of him. Pixie too—even though in her moving to Switzerland her room has become his production space,' Roxy said.  

'He has two 3D printers and started making things and learning how it works.

'Now he’s confident he decided to jump on the Labubu trend and make stands for them as he collects them and couldn’t display them—till now!'

Roxy added Hunter is able to produce five of the stands every three hours, and he is selling them for just $10 each. 

There's no doubt Hunter is following in his PR maven mother's footsteps, with Roxy having established numerous businesses, including Ministry of Talent and Sweaty Betty PR. 

He is also taking some inspiration from sister Pixie who, along with Roxy, launched her business, Pixie Bows, in 2014, when she was just two years old.

At 10, Pixie also launched a second business—fidget toy brand Pixie Pix. 

Despite both brands being wildly successful, Roxy announced in 2023 that they were closing so her daughter could focus on school.

She said while her daughter's fidget toy brand was once raking in $200,000 a month, Pixie decided it is time to 'refocus' her priorities.