Roxy Jacenko looked to be in good spirits on Thursday when she was spotted doing a grocery run in the upmarket Sydney suburb of Double Bay.

The PR maven, 44, who earlier this year documented her weight loss journey on social media, was all smiles as she flaunted her slim frame in a white Lacoste jumper paired with ripped denim jeans.

She completed her outfit with white sneakers and her blonde hair was elegantly styled.

Roxy accessorised her look with pearl earrings and looked to be stacking up on carbs as she carried several large loaves of Turkish bread under her arm.

Sydney-born socialite-turned-entrepreneur emphasised her natural beauty with a radiant layer of makeup and held a small cup of coffee in one hand and her smartphone in the other.

The fun day out looked to be a welcome distraction for Roxy, who is dealing with the aftermath of her failed business venture, in which people paid for the chance to win a luxurious $10million house. 

Earlier this year, Roxy documented her weight loss journey over the past year, amid her lavish lifestyle and relocation to Singapore. 

In April, Jacenko revealed she had reached her goal weight after shedding 15 kilograms.

Roxy took to Instagram to share the good news and to reveal what she would be doing to celebrate.

In one post, the former Sweaty Betty owner showed a picture of her scales revealing her current weight of 51.9kg.

A subsequent update showed a picture of a bag of Krispy Kreme doughnuts, along with a claim she would be eating them as a treat for reaching her goal.

Prior to that, Roxy unveiled her astonishing 14kg weight loss to social media, along with details of the strict diet she used to shrink her frame.

The mother-of-two, who is now based in Singapore, shared a photo of herself looking very svelte in black shorts and a sports bra while working out at the gym. 

'12kg down - shall I do a day on a plate and my gym schedule?' she wrote in a poll next to the mirror selfie. 

Roxy also gave her fans an update on her alcohol consumption, revealing she had finally ditched the booze altogether.