ANA VP Peter Kenigsberg Breaks Down the Current State of In-House Agencies

Дата публикации: 29-06-2026 04:00:00

Creative complacency and disruption driven by artificial intelligence (AI) are reshaping what in-house agencies must prove to survive. A new ANA report reveals how teams are repositioning from cost centers to strategic partners — and what metrics could make or break that shift.

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