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Gen Z Is Lonely — And Brands Have an Opening

Дата публикации: 20-07-2026 04:00:00

Platform trust is collapsing — and brands renting relevance from social feeds may be losing credibility along with it. As artificial intelligence (AI) floods digital channels with synthetic content, the brands consumers have chosen over time could hold the only trust the algorithm cannot manufacture.

Основное содержимое страницы с новостью.

The internet is evolving, and trust isn't necessarily at the core

By Matt Wurst  &nbsp July 20, 2026    

Platform trust is collapsing — and brands renting relevance from social feeds may be losing credibility along with it. As artificial intelligence (AI) floods digital channels with synthetic content, the brands consumers have chosen over time could hold the only trust the algorithm cannot manufacture.

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