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СпутникиРНSpaceXРоскосмосNASANRG Home reshaped its programmatic strategy by feeding customer intelligence — lifetime value, home type, and usage data — directly into the Google bidding engine. The results could offer a replicable model for marketers looking to move beyond volume and optimize for the customers that matter most.
July 15, 2026
NRG Home reshaped its programmatic strategy by feeding customer intelligence — lifetime value, home type, and usage data — directly into the Google bidding engine. The results could offer a replicable model for marketers looking to move beyond volume and optimize for the customers that matter most.
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