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Faker Named Esports Foundation Game Ambassador Through 2028 Alongside Ronaldo and Carlsen
Дата публикации: 16-07-2026 08:59:39
The Esports Foundation has announced that League of Legends player Lee "Faker" Sang-hyeok will serve as a Game Ambassador for the Esports World Cup and Esports
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The Esports Foundation has announced that League of Legends player Lee "Faker" Sang-hyeok will serve as a Game Ambassador for the Esports World Cup and Esports Nations Cup through 2028.
Faker joins a lineup of notable ambassadors, including Portuguese footballer Cristiano Ronaldo and Norwegian chess grandmaster Magnus Carlsen.
In this role, he will represent players at the Foundation's international events, athlete initiatives, media engagements, and leadership forums. Next week, Faker will lead T1 at the Esports World Cup as he begins his duties as an ambassador.
What Faker’s Esports Foundation Ambassador Role IncludesThe Ambassador Program aims to involve athletes in guiding the Esports Foundation's events. According to the Foundation, Faker's responsibilities include representing the perspectives of esports players at the Foundation's international events, contributing to athlete initiatives, participating in media engagements, attending leadership forums, and helping strengthen connections among players, fans, and organizations.
This role covers the Esports World Cup, Esports Nations Cup, and the Nations Group Stage Championship.
Ralf Reichert, CEO of the Esports Foundation, noted: "You can't talk about esports without mentioning Faker. He is the defining athlete of competitive gaming, a champion whose excellence, discipline, and longevity have inspired an entire generation."
He added: "As our Game Ambassador, Faker embodies what the Ambassador Program stands for: esports creates its own global sporting icons. Through EWC, ENC, and NGSC, he will help ensure the players who built this sport have a voice in shaping its future."
Faker expressed his thoughts: "Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide."
Faker’s Career Achievements and KeSPA Standoff ContextFaker has been competing at the highest levels of League of Legends for more than ten years. His key achievements include six World Championship titles, two Mid-Season Invitational titles, and one Esports World Cup victory. He has made multiple consecutive appearances in Worlds finals with T1.
Recently, Faker has transitioned from an individual star to a team leader, playing a vital role in helping T1 defeat strong teams from both Korea and China during recent Worlds tournaments.
In 2026, Faker became the first esports athlete to receive the Blue Dragon Medal, South Korea's highest sporting honor. The award was presented by President Lee Jae-myung in recognition of Faker's contributions to Korean sport and culture.
His appointment as an ambassador comes after a period of tension between the Esports Foundation and the Korea e-Sports Association over control of South Korea's national roster for the Esports Nations Cup.
In April 2026, the Foundation ended its partnership with KeSPA and announced it would contact South Korean players directly for the ENC 2026. Media reports indicated that the Foundation had "indirectly intervened" in player selection, favoring certain players.
Speculation within the community suggested that Faker might have been the player in question, given his prominence and history with South Korea’s national teams. KeSPA, however, maintained control over the selection process. The disagreement briefly led South Korea to consider withdrawing from the tournament before the issue was resolved.
The ambassador role provides Faker with a formal position with the Esports Foundation, separate from national team selection processes. Even if KeSPA chooses in the future that Faker is not suitable for a specific roster, his ambassador status ensures he remains a representative of Foundation events.
What Comes Next for Faker, T1, and the Ambassador ProgramFaker is set to lead T1 at the Esports World Cup next week, marking the beginning of his role as an ambassador. This role will continue through 2028 and will include multiple editions of the EWC, ENC, and NGSC.
Interested users can follow Faker's activities as an ambassador by checking the Esports Foundation's official channels and T1's social media accounts. These platforms will provide updates on upcoming events, his competitive schedule, and ambassador engagements.
The Esports Foundation has only announced Faker, Cristiano Ronaldo, and Magnus Carlsen as ambassadors so far. More appointments may be announced as the Foundation expands its program.
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