Просмотр новости
Найдите то, что Вас интересует
Спутники
РН
SpaceX
Роскосмос
NASA
AI Agents Expected to Handle a Third of Marketing Decisions Within 2 Years
Дата публикации: 15-07-2026 04:00:00
A recent report by Kana analyzed the adoption of AI systems.
Основное содержимое страницы с новостью.
.webp?t=1784058531)
Glenn Carstens-Peters via Unsplash
A recent report by Kana analyzed the adoption of AI systems. Seventy percent of respondents already run custom AI agents handling real marketing tasks in production. Only 3% report no marketing AI use at all. The question executives are wrestling with is no longer adoption, it’s whether they can scale and govern what is already running.
Across the full sample, 40% say the Chief AI Officer should own agentic marketing strategy and execution. AI leaders strongly agree, with 52% pointing to the Chief AI Officer (CAIO). Marketing executives are the exception: they are the only cohort that leans toward their own function and toward shared ownership. Until enterprises resolve who is accountable, agentic marketing initiatives risk stalling in the gap between teams that each assume someone else owns the outcome.
Seventy-six percent of leaders say their governance model is ready for supervised AI decisions, and 86% rate their data infrastructure as ready. But those same leaders name data governance readiness and data quality/hygiene as their second and third biggest obstacles to agentic marketing progress. The gap between self-assessed readiness and production reality is the most telling tension in the data.
According to the report, 82% of respondents expect AI agents to handle at least a third of routine marketing decisions within two years; 46% expect a majority of those decisions to be handled by AI agents. Yet the overwhelming driver of investment is competitive anxiety rather than operational readiness: 69% of respondents say concern about falling behind peers outweighs every other risk, including security and data privacy.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
Recommended Content
Схожие новости
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | AI and Generative AI in Marketing | 0 | 5 | 15-07-2026 |
| 2 | Majority of Organizations Agree That Many GRC AI Tools Aren't Ready | 0 | 9.3 | 17-07-2026 |
| 3 | The New Rules of AI Discovery | 5 | 7 | 16-07-2026 |
| 4 | AI for Marketers Digest: Operating Reality Sets In | 0 | 7 | 16-07-2026 |
| 5 | ИИ не взлетит без линейных руководителей: как мидл-менеджмент решает судьбу внедрения | 0 | 7 | 23-06-2026 |
| 6 | ANA VP Peter Kenigsberg Breaks Down the Current State of In-House Agencies | 0 | 7 | 29-06-2026 |
| 7 | Nearly Half of Organizations Lack "Full" Visibility Into Employee AI Usage | 0 | 5 | 01-07-2026 |
| 8 | Agentic AI – Wenn KI nicht nur assistiert, sondern auch aktiviert | 0 | 6 | 14-07-2026 |
| 9 | How IAM providers are preparing for agentic AI | 0 | 5 | 29-06-2026 |
Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 9. Тональность: 0. Информативность: 11.3. Источник: www.securitymagazine.com.