Вход на сайт
Просмотр новости

Найдите то, что Вас интересует

How Dr Pepper Turned a TikTok into Prime Time
Дата публикации: 29-07-2026 04:00:00

Dr Pepper CMO Drew Panayiotou reveals how a fan-made TikTok jingle became a National Championship ad in 24 days. The strategy behind it — fandom, participation, and fan recognition — may reshape how marketers think about brand growth.

Основное содержимое страницы с новостью.

Drew Panayiotou, CMO at Keurig Dr Pepper, explained why the company's response to a viral fan-created jingle was centered on a marketing flywheel powered by 'raving fans'

July 29, 2026    

Dr Pepper CMO Drew Panayiotou reveals how a fan-made TikTok jingle became a National Championship ad in 24 days. The strategy behind it — fandom, participation, and fan recognition — may reshape how marketers think about brand growth.

This Is an ANA Member Exclusive

Access to this item is reserved for ANA members only.

Log in

Already have an account? The industry's best insights and resources await:

No Account?

Use your business email address to create your free account; if you're a member through your company, we'll know.

Members can access their benefits as soon as they sign up and log in.


Not a Member?

You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.

The content you're trying to see is available to:

  • ANA Client-Side Marketer Tier Members
  • Platinum Tier Members
  • Gold Tier Members
  • Silver Tier Members

Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.



Схожие новости

#Наименование новостиТональностьИнформативностьДата публикации
1McDonald's Reignited Growth by Sharing the Pen with Fans and Partners08.828-07-2026
2How to win the attention economy: Challenger brand strategy0514-11-2025
3The powerful branding trick Guinness, Corona, and Spotify all share09.0129-07-2026
4How Farmer Boys Put Creators on CTV09.0129-07-2026
5What's Driving Change in Automotive Marketing?09.5230-07-2026
6How CMOs Can Win Over CFOs06.3331-07-2026
7Why the hottest brands are starting to look like reality TV010.1929-07-2026
8From Pioneer to Powerhouse: The Grubhub Reinvention07.6627-07-2026
9JLL: JLL Elevated Brand to a Board-Endorsed Strategic Pillar in B2B Growth015.3729-07-2026
10Ростуризм и TikTok запустили кампанию #RussiaTravel0008-07-2020

Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 10.88. Источник: www.ana.net.