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СпутникиРНSpaceXРоскосмосNASAAt the ANA's Cultural Power of Music conference, SiriusXM Media, Alma, and Studio Resonate shared how Pepsi built a national multicultural campaign by embracing regional food debates, language differences, and cultural identities within Hispanic communities. The case study demonstrates how specificity can create stronger brand affinity than broad cultural generalizations.
August 4, 2026
At the ANA's Cultural Power of Music conference, SiriusXM Media, Alma, and Studio Resonate shared how Pepsi built a national multicultural campaign by embracing regional food debates, language differences, and cultural identities within Hispanic communities. The case study demonstrates how specificity can create stronger brand affinity than broad cultural generalizations.
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