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JLL: JLL Elevated Brand to a Board-Endorsed Strategic Pillar in B2B Growth
Дата публикации: 29-07-2026 04:00:00

JLL CMO Siddharth Taparia made brand one of six enterprise priorities in the firm's five-year growth plan. A single Grand Central activation generated 20 million impressions and a 54 percent search lift, showing what board-level brand commitment may unlock.

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One Grand Central activation drove 20 million impressions and 54 percent search lift

July 29, 2026    

JLL CMO Siddharth Taparia made brand one of six enterprise priorities in the firm's five-year growth plan. A single Grand Central activation generated 20 million impressions and a 54 percent search lift, showing what board-level brand commitment may unlock.

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