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СпутникиРНSpaceXРоскосмосNASAThis Smarties North America Gold–winning case study examines how John Deere launched its first TikTok presence by appointing a "Chief Tractor Officer." By shifting from a top-down brand voice to a creator-led, community-first model, the brand built relevance with gen Z and younger millennials while honoring its agricultural and construction heritage.
August 5, 2026
This Smarties North America Gold–winning case study examines how John Deere launched its first TikTok presence by appointing a "Chief Tractor Officer." By shifting from a top-down brand voice to a creator-led, community-first model, the brand built relevance with gen Z and younger millennials while honoring its agricultural and construction heritage.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | How Mazda Built a High-Engagement TikTok Presence Without Paid Media | 0 | 12.31 | 05-08-2026 |
| 2 | How Lifebuoy Reached Gen Z Through Social Media | 0 | 11.07 | 04-08-2026 |
| 3 | How Maybelline Turned Voice Technology into an Interactive Beauty Experience | 0 | 9.31 | 05-08-2026 |
| 4 | How Lenovo Used AI-Driven Creativity to Make Personalization the Product | 0 | 12.55 | 04-08-2026 |
| 5 | How Kinh Do Reframed Tết as an Open, Inclusive Celebration | 0 | 11.68 | 05-08-2026 |
| 6 | Cultural Relevance at Scale: How Pepsi and SiriusXM Turned Local Insights into National Impact | 0 | 6.6 | 04-08-2026 |
| 7 | Brewed for the Feed: Social Creativity in a Regulated Industry | 0 | 7.13 | 04-08-2026 |
| 8 | How MSC Cruises Used Omnichannel Scale to Break into the U.S. Market | 0 | 5.84 | 04-08-2026 |
| 9 | How creators are making curiosity cool | 0 | 9.07 | 19-04-2026 |
| 10 | Захарова рассказала, на кого рассчитана страница МИД РФ в TikTok | 0 | 0 | 08-02-2021 |