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СпутникиРНSpaceXРоскосмосNASAMany aspects of cooperation between the business and non-profit sectors were discussed at the Impacture 2026 conference. Yet after the event, one thought continued to resonate with me: businesses and non-profit organizations learn from each other.For years, in Armenia and beyond, a familiar idea has been repeated: non-profit organizations should adopt the logic of business – become more efficient, more measurable and more market-oriented. Yet I have rarely heard the reverse question: what can businesses learn from non-profit organizations?During the Impacture 2026 conference, I asked that question to Mher Abrahamyan, CEO of IDBank. His response was very interesting: “We have learned from non-profit organizations to better assess the needs of communities.”To me, this reflects an important shift that is gradually taking shape in Armenia. Businesses are beginning to see non-profit organizations not merely as recipients of support, but as partners capable of bringing real value to joint initiatives. Of course, not all companies have embraced this approach yet. But the change is already noticeable. Along with it, perceptions of corporate social responsibility are evolving as well – from being viewed as a separate activity to becoming an integral part of thinking and strategy. Another important point raised during the discussions concerned philosophy. Businesses must decide whether their investments are simply providing temporary relief to existing problems, or whether they are seeking to understand the root causes and contribute to long-term solutions in partnership with organizations that work closest to those challenges. In this context, non-profit organizations possess deep knowledge of social issues and the mechanisms needed to address them. They bring years of experience and direct engagement with communities. Businesses, in turn, contribute financial resources, management expertise and the ability to scale. This is where the potential for meaningful cooperation emerges. Yet effective cooperation requires more than an exchange of resources. It also depends on how the relationship is framed. One comment from the audience struck me as particularly important. It is a mistake for a non-profit organization to approach a business solely from the position of someone seeking support. That mindset immediately creates an unequal relationship, where the conversation begins with a request rather than with a shared objective. The right approach is a conversation between equals. And here the non-profit sector has a key role: it can and should help shape the language of that cooperation. Ultimately, when businesses and non-profit organizations begin to view one another as genuine partners, not only does the format of cooperation change, but so does its impact. The conversation is no longer about “helping” or “receiving.” It becomes about the shared ability to solve problems together and drive change. Sharmagh Sakounts is Fundraising and Donor Relations Manager at APRI Armenia, and co-founder of Fundraisers Club Armenia.The views expressed in the column are those of the author and do not necessarily reflect the views of Mediamax.
Many aspects of cooperation between the business and non-profit sectors were discussed at the Impacture 2026 conference. Yet after the event, one thought continued to resonate with me: businesses and non-profit organizations learn from each other.
For years, in Armenia and beyond, a familiar idea has been repeated: non-profit organizations should adopt the logic of business – become more efficient, more measurable and more market-oriented. Yet I have rarely heard the reverse question: what can businesses learn from non-profit organizations?
During the Impacture 2026 conference, I asked that question to Mher Abrahamyan, CEO of IDBank. His response was very interesting: “We have learned from non-profit organizations to better assess the needs of communities.”
To me, this reflects an important shift that is gradually taking shape in Armenia. Businesses are beginning to see non-profit organizations not merely as recipients of support, but as partners capable of bringing real value to joint initiatives.
Of course, not all companies have embraced this approach yet. But the change is already noticeable. Along with it, perceptions of corporate social responsibility are evolving as well – from being viewed as a separate activity to becoming an integral part of thinking and strategy.
Another important point raised during the discussions concerned philosophy. Businesses must decide whether their investments are simply providing temporary relief to existing problems, or whether they are seeking to understand the root causes and contribute to long-term solutions in partnership with organizations that work closest to those challenges.
In this context, non-profit organizations possess deep knowledge of social issues and the mechanisms needed to address them. They bring years of experience and direct engagement with communities. Businesses, in turn, contribute financial resources, management expertise and the ability to scale. This is where the potential for meaningful cooperation emerges.
Yet effective cooperation requires more than an exchange of resources. It also depends on how the relationship is framed.
One comment from the audience struck me as particularly important. It is a mistake for a non-profit organization to approach a business solely from the position of someone seeking support. That mindset immediately creates an unequal relationship, where the conversation begins with a request rather than with a shared objective.
The right approach is a conversation between equals. And here the non-profit sector has a key role: it can and should help shape the language of that cooperation.
Ultimately, when businesses and non-profit organizations begin to view one another as genuine partners, not only does the format of cooperation change, but so does its impact. The conversation is no longer about “helping” or “receiving.” It becomes about the shared ability to solve problems together and drive change.
Sharmagh Sakounts is Fundraising and Donor Relations Manager at APRI Armenia, and co-founder of Fundraisers Club Armenia.
The views expressed in the column are those of the author and do not necessarily reflect the views of Mediamax.
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