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Toyota’s GR Performance Cars Just Became Conveyor-Belt Sushi Toys
Дата публикации: 09-08-2026 08:58:00
If you happen to visit a Sushiro restaurant in Japan during August, prepare to be greeted by four sushi-themed GR toy cars
Основное содержимое страницы с новостью.
- Toyota GR teams up with Japanese sushi chain Sushiro for a promo.
- The campaign features four GR toy cars themed after sushi toppings.
- Diners can also win a family track day experience at Fuji Speedway.
If you’re a fan of the Gazoo Racing lineup and you like sushi, Toyota built this one for you. The automaker has partnered with Sushiro, Japan’s largest conveyor-belt sushi chain, on a nationwide promotion that includes a genuinely cool set of scale models. The promo commits to the theme far more than these tie-ins usually bother to.
More: Toyota GR’s Fiercest Car Is Now Japan’s Happiest Meal Toy
The campaign, called GR Sushigo!, pulls together food-themed collectibles, custom digital games, and a family track day at Fuji Speedway, all open to customers of the Japanese restaurant chain. At the center of it sit four custom pull-back toy cars, each one inspired by a popular sushi topping.
Four Cars, Four Toppings
Each GR model measures roughly 3.1 in (8 cm) long and 1.4 in (3.5 cm) wide, and each wears a distinct livery modeled after a classic dish. On the sports car side, the GR 86 gets a bright yellow scheme based on tamago (sweet egg omelet), while the GR Supra takes on a blue-and-white motif that mimics shime-saba (marinated mackerel).
The rally-bred hot hatches, meanwhile, go for seafood liveries. The GR Corolla is dressed up as maguro (bluefin tuna), and the GR Yaris gets a black-and-red graphic set mirroring ikura (salmon roe). What the company didn’t do is use the collaboration to tease the upcoming GR Celica and/or GR MR2, which feels like a missed opportunity.
How To Get One
Customers across Japan can collect one of 180,000 available scale models by ordering designated items at Sushiro restaurants. The kid’s sushi kit is served in a multi-functional box that folds into a race track mat, a target game ramp, or a transport truck storage box.
More: You Can Now Eat Your Favorite Suzuki Without Biting Into the Upholstery
In addition to the physical toys, Sushiro locations outfitted with large “Digi-ro” touchscreen ordering monitors get an exclusive Gazoo Racing Mode. Placing food orders fills an on-screen gauge that unlocks the GR Sushiro Cup, a virtual mini-game set at Fuji Speedway. Sushiro’s flagship store in Tokyo has also received a full motorsport makeover with circuit-themed table mats and racing decor.
To anchor the promotion, which runs through August 2026, the two companies are handing out a real-world track experience. Diners who spend ¥2,000 (about $13) or more can enter a draw for an exclusive event at the actual Fuji Speedway on October 12. Fifteen winning parent-child pairs will get to drive real GR production cars on the circuit, race karts, and make sushi alongside professional chefs.
Toyota’s performance sub-brand is no stranger to food-chain tie-ins. It recently handed out a GR GT and other Tomica scale models as Happy Meal toys in Japanese McDonald’s.
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