Inspired by classic desserts, Puff N' Crunchy is available in three flavors:

• Fitcrunch Puff N' Crunchy, Caramel Peanut S'mores (4-ct)
• Fitcrunch Puff N' Crunchy, Double Chocolate Rocky Road (4-ct)
• Fitcrunch Puff N' Crunchy, Raspberry Meringue Pie (4-ct)

Each bar contains 18 g of protein, 3-6 g of fiber, and 200 calories or less. Puff N' Crunchy is available in 4-count boxes at Walmart, and retail availability will soon expand to the brand's TikTok Shop.

"Fitcrunch transformed the protein category in 2012 by proving that a protein bar could deliver incredible taste and texture without compromise," says David Del Pozo, chief innovation officer at 1440 Foods. "Puff N' Crunchy is our biggest innovation in years and a bold new growth platform for the brand. We've completely reimagined what a protein bar can be—combining an irresistible, multi-texture eating experience with 18 grams of high-quality protein and everyday nutrition consumers can feel great about. It's a new kind of protein bar designed to deliver on both taste and nutrition, for any moment and any occasion."

As Fitcrunch continues to invest in category-leading innovation, Puff N' Crunchy represents a pivotal milestone for the brand, it notes. Additional innovations are scheduled to launch beginning this fall, with a robust pipeline of new offerings and partnerships planned throughout the 2027 calendar year.

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