Each 1.6-oz bag of Khloud Plus delivers a boosted portion of protein—17 g of total, including 2 g of hydrolyzed collagen—making it easier for consumers to incorporate the benefits of both protein and collagen into their everyday snacking routine, the brand says. 

“With Khloud Plus, our goal was to deliver added functionality to our Protein Chips without compromising the taste, texture, or crunch consumers already love,” says Olivia Weihe, senior director of R&D at Khloud. “By formulating with hydrolyzed collagen—a highly digestible form of collagen—we created a snack that brings together two complementary functional benefits in one snackable bite, without relying on pills, powders, or supplements.”  

Available exclusively at Walmart beginning August 10, Khloud Plus will retail for $3.48 per bag and launch in the brand’s consumer-favorite Protein Chip flavors: Sweet Heat, Nacho, and Buffalo, alongside an all-new Walmart-exclusive Jalapeño. Shoppers can also purchase a Variety Pack featuring Nacho, Buffalo, and Sweet Heat for $9.99. Like every Khloud product, Khloud Plus is gluten-free, non-GMO, and crafted without seed oils.  

“Customers are looking for convenient ways to get more protein into their day without sacrificing taste, and Khloud Plus delivers on both,” said Kristin Piper, VP of wellness merchandise at Walmart. “Khloud’s focus on making functional foods more approachable aligns well with how we’re growing wellness at Walmart, and we’re excited to bring customers this exclusive new option at a great value.”  

Related: Khloud expands to Costco with value-size protein popcorn