The new sheeted varieties join fresh-baked bread solutions designed to help retail bakeries simplify prep and grow assortment.

Courtesy of General Mills Retail Foodservice
At this year's IDDBA, General Mills Retail Foodservice spotlighted its lineup of Pillsbury frozen bread solutions alongside an expanded portfolio of new thaw-and-serve desserts.
“Retail bakeries continue to look for ways to deliver freshness, quality, and variety while operating more efficiently,” says Christine Miller, director of retail foodservice at General Mills Foodservice. “From our Pillsbury bread portfolio to our new thaw-and-serve desserts, we’re focused on helping bakeries offer high-quality baked goods that are easy to execute, customizable, and designed to drive impulse purchases throughout the store.”
New Pillsbury thaw-and-serve desserts
Making their debut at the show, the Pillsbury thaw-and-serve dessert lineup aims to help bakeries quickly expand dessert assortments with premium products that can be served as-is or customized into signature creations such as Turtle Trifles and Salted Caramel Cheesecake Bars or seasonal offerings such as Strawberry Cheesecake Lemon Bars.
Featured products include:
Additional desserts in the portfolio include Pillsbury Frozen Thaw & Serve Baked Brownie Deluxe Half Sheet, Pillsbury Frozen Thaw & Serve Baked Brownie Deluxe Full Sheet, Pillsbury Frozen Baked Chocolate Chip Blondie, Pillsbury Thaw & Serve Molten Chocolate Ganache, and Pillsbury Thaw & Serve Molten Caramel Drizzled Brownies.
General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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