IAB and MRC Release Attention Measurement Guidelines for Public Comment

Дата публикации: 12-05-2025 12:15:53

Public Comment Period Open Through July 12, 2025 New York, NY — May 12, 2025 — Today, Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) released the Attention Measurement Guidelines for public comment. Developed by the IAB Attention Task Force — a group of more than 200 members from across the advertising, media, … Continued
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