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Online Tracking Technology Governance and Insights
Дата публикации: 20-05-2026 14:25:57
Join leaders from advertising, legal, privacy, and compliance for a focused webinar on the evolving governance challenges surrounding online tracking technologies (OTTs) in digital advertising. This moderated, presentation-based discussion will examine how OTTs are being used across AI-enabled environments for optimization, measurement, and retargeting efforts and what organizations need to understand about how these technologies … Continued
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Overview
Join leaders from advertising, legal, privacy, and compliance for a focused webinar on the evolving governance challenges surrounding online tracking technologies (OTTs) in digital advertising. This moderated, presentation-based discussion will examine how OTTs are being used across AI-enabled environments for optimization, measurement, and retargeting efforts and what organizations need to understand about how these technologies function. Industry experts will also discuss governance strategies to help manage risk under CIPA, ECPA, and other state and federal wiretapping and privacy frameworks, while supporting responsible advertising and analytics use cases. The session will also cover how to build consumer trust while using data-driven advertising technologies. This portion of the conversation will focus on emerging regulatory trends, practical implementations and vendor oversight, and close by highlighting OTT requirements for honoring Global Privacy Control (GPC) signals.
Speakers
Speakers
Erica Irvin
SVP, Commercial and Innovation Law
Lowe’s Companies Inc.
Lowe’s Companies Inc. - SVP, Commercial and Innovation Law
Matthew Pearson
Partner
Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC - Partner
Andrew Shaxted
Vice President
Charles River Associates
Charles River Associates - Vice President
Rebecca Shore
Chief Privacy Officer
The Weather Company
The Weather Company - Chief Privacy Officer
Andrew Tobel
Assistant General Counsel
IAB
IAB - Assistant General Counsel
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