Apple has debuted a new video today to promote the Mac, with students the prime target. It has the tagline ‘Great ideas start here.’

The Mac is having a moment. MacBook Neo is winning over users brand new to the platform, and Mac mini and Mac Studio are in high demand related to AI innovations.

But even though Apple is having trouble keeping up with demand, the company is still pushing the Mac via advertising campaigns.

The latest is a new video posted on Apple’s YouTube channel directed at students. It’s called “Mac Students: The journey to great ideas in college.”

Here’s the description, followed by the video:

Mac laptops are your best choice for college. Whether you’re studying business, engineering, design, or the arts — get started on Mac.

In this film, students from around the globe overcome failure in the pursuit of something great.

The video shows students brainstorming and problem-solving for projects with the help of a Mac.

What do you think of Apple’s latest Mac video? Let us know in the comments.

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