Celeste Barber has expressed shock after her local check out chick failed to recognise her.

The 40-year-old comedian says the surprise came after she bought six copies of the February issue of fashion Marie Claire Australia, where she features on the cover.

'As I was putting them through [the checkout], I said 'hi', and she [the check out assistant] didn't flinch... didn't give a s**t,' Celeste said in a video posted to her Instagram Stories on Thursday. She continued: 'I bought six!'

The popular funny woman can be seen smiling proudly in the clip as she pulls a copy of the magazine off the shelf in a super market.

'Hi mate,' she says to herself on the cover in the video.

In the footage, Celeste looks completely different to her glamorous cover shoot.

The social media star is seen donning a pair of tinted over-sized glasses, with her hair scraped back off her famous visage. 

It comes after the star suffered a backlash from her dedicated fans over the Marie Claire Australia cover. 

Celeste features on the fashion magazine's 'wellness issue' in a red swimsuit with cutouts by designer Melissa Odabash.

While some fans praised the glossy image, which was shared by Celeste on her Instagram Stories on Wednesday evening, others were quick to condemn the 'highly filtered' picture as 'rubbish'.

 And they took to social media in their droves to share their dismay.

'Celeste talks about body shaming in the issue yet the magazine has body shamed her by over editing her. The reason she has over 9million followers is because she's real - not this rubbish,' wrote one fan. 

'Shame on Marie Claire for photoshopping the sh*t out of what would of been a naturally beautiful pic of Celeste to begin with,' added one more. 

'I really like Celeste bit this is highly filtered, could hardly recognise her... what a shame as she is naturally very pretty,' another complained. 

'That doesn't look like her at all,' one more quipped. 'If I hadn't read that it was Celeste I wouldn't have known who it was a photo of.'

'Celeste is great, but she doesn't look like her on this photo. Photoshop is not what she is about. She is gorgeous as she is,' wrote another. 

And the chorus of discontent continued. 

'I wish Marie Claire would embrace the realness and not overly edit your body,' wrote one more. 

Elsewhere, one eagle-eyed fan questioned whether Celeste's armpits had been tampered with to make the star's cover more appealing on magazine stands. 

'Gorgeous, and I love you,' the follower began. 'But nothing freaks me out more than an overly edited armpit.'