From TJ Palma to Cher: How Garnier is reinventing mass beauty marketing

Дата публикации: 22-05-2026 04:04:00

Over the past year and a half, Garnier has increasingly embraced a culture-first marketing strategy aimed at "Gen Zennials." That has included building campaigns around internet humor, fandoms, reality television, dating culture and culturally-specific storytelling.

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