Klaviyo Closes Enterprise Capability Gaps, Repositions as Autonomous B2C CRM, and Adds $100+ Billion to its TAM

Дата публикации: 29-09-2026 04:00:00

This IDC Market Note assesses Klaviyo's K:BOS 2026 announcements, which close enterprise gaps and support a new $160 billion autonomous B2C CRM TAM. It also outlines what is needed to convert that TAM into revenue."Klaviyo can now match enterprise martech feature for feature. But in a world of technical parity, capturing share of its new $100 billion enterprise TAM will come down to go-to-market innovation, because feature/function is mostly table stakes," said Gerry Murray, Research Director, Enterprise Apps and Agents at IDC.

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