Fandom turns listening into community. It shapes discovery, influences what breaks through, and keeps people coming back. That’s the idea behind Spotify Superfans Experience, or SFX: our first global live fan experience, set for January 23-24, 2027, in São Paulo, Brazil. The two-day event will create a space for fans to explore music, podcasts, video, and culture, and to get closer to the artists and creators they love. 

To shape the lineup, our local teams drew on listening insights and fandom research, highlighting talent with especially engaged fan communities. The first names announced are Ana Laura Lopes, Carol Biazin, Duquesa, Juliette, LUDMILLA, Luísa Sonza, Matuê, Marina Sena, MC Hariel, Mc Livinho, Pabllo Vittar, NandaTsunami, Não Importa, PEDRO SAMPAIO, POD de Chique, Puterrier, Um Milkshake Chamado Wanda, and Veigh, with more to come in the months ahead.

At the event, fans won’t just be in the audience—they’ll help shape the experience. Alongside live content, we’ll feature immersive experiences co-created with artists, creators, labels, and their teams. Each activation will reflect the fandom behind it, taking the connection beyond streaming and into the physical world. SFX will also give participants a place to debut projects and share exclusive content with their fans. 

Brazil is home to one of the world’s most passionate fan communities. That engaged fandom, paired with the country’s strong live entertainment ecosystem, makes Brazil an ideal home for the first edition of SFX and a blueprint for future international editions. 

More artists, podcasters, creators, experiences, and participating partners will be announced in the coming months. Stay tuned for more details about what’s coming to São Paulo. 

Exclusive ticket sales for Spotify Premium Superfans open October 8, followed by general ticket sales on October 13.