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Deloitte Turns Digital Twins into Marketing Advantage

Дата публикации: 20-07-2026 04:00:00

Digital twins are moving from factory floors to marketing operations, and Deloitte's Frances Yu shows how the technology could reshape how brands allocate capital and model decisions. Faster execution, smarter trade-offs, and leaner scale may be within reach — without simply expanding teams.

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Frances Yu shows how Deloitte is applying digital twins and agentic AI to help marketers improve decisions, accelerate execution, and drive impact without simply scaling teams

July 20, 2026    

Digital twins are moving from factory floors to marketing operations, and Deloitte's Frances Yu shows how the technology could reshape how brands allocate capital and model decisions. Faster execution, smarter trade-offs, and leaner scale may be within reach — without simply expanding teams.

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